Is your business still using On Hold Music? If so, you’re missing a proven marketing opportunity.
On hold music is a thing of the past. That’s because nobody in Stamford, Connecticut picks up the telephone to call you to be entertained. And nobody likes having to wait…and wait. Your callers are your customers and your best prospects. They call you because they want to know if you can help them. We all know that #holdhappens. But what happens when you do depends on how you do it.
Nobody like on hold music
When’s the last time you heard your favorite music on hold? So you know what I mean. Your telephone callers get frustrated listening to “somebody else’s favorite radio station” or “elevator music.” Or the newest advancement: the “canned” on hold music that comes as a standard feature on today’s VoIP Phone systems. Stamford businesses that settles for playing unpopular on hold music is forgetting that your phone system is supposed to be a marketing tool, and that the business with the best marketing wins the customer. Are you winning enough customers?
Better than on hold music
#hold happens. So how can make hold time less frustrating? More productive? Why not offer your customers information that will help them, and show how you’re different from your competition? More businesses in Stamford figure this out every day, and use on hold messages. On hold messages are a marketing tool that puts that wasted time to use. The best messages start with the best marketing strategy: understanding your customers’ needs, and your best opportunities to help them. These ideas are developed into a professionally written script, and combined with on hold music. In Stamford, Florists, Ice Rinks, Party Rental, Printers and IT companies use on hold messages to educate callers and tell them about new products and services.
#holdhappens. AT&T research shows that it happens on about 69% of your phone calls. Are your callers being bored to tears by terrible on hold music? Why not get ideas you can use today to sell more on every call, and sound more professional? Call for a free 15-minute brainstorming session. In Stamford, Norwalk and throughout Connecticut, call 203-655-3920, or call 800-862-8896 nationwide.