Think about it: your phone rings. Your office is busy. So your caller…your prospect…is asked to “please hold.” Or is automatically placed on hold by your automated attendant. What happens next can mean the difference between a loyal new customer, and someone who just “hangs up.” Because callers in Connecticut are impatient. Rather than letting them endure silence or generic tunes, you can use that moment to inform and captivate them with Strategic On Hold Messaging: messages that give your caller information they want, and that you want them to have.
This approach creates a win-win scenario: your callers get answers they’re looking for, and you subtly promote what you do best.
On Hold Messaging and why it matters
Hold time is an underrated opportunity. Instead of defaulting to background noise, consider these benefits:
- Enhancing Customer Experience: Proactive messages can guide callers in Connecticut, answering common queries before they reach an agent.
- Build your brand: It’s a chance to show your prospects what you do, how you do it, and what makes you special.
- Reinforcing Brand Credibility: A professional, informative message reinforces that your business is both customer-focused and knowledgeable.
Examples of Effective Messages
Tailored messages make the difference. For instance:
- Retail Store: “Looking for our latest arrivals? Check our website for exclusive deals and new products.”
- Healthcare Clinic: “Did you know we offer comprehensive wellness checks and same-day appointments at our Stamford office? Ask our staff for details.”
- Tech Support: “Having trouble with your device? Our troubleshooting guides and live chat support are just a click away.”
The Business Impact of Smart Messaging
With thoughtful on hold messaging, you can convert passive wait time into a dynamic customer engagement tool. Instead of a missed opportunity, each call becomes a platform for building trust and promoting your full range of services. If you’re not already leveraging this resource, now is the perfect time to rethink your on hold experience and turn those minutes into revenue.
Find out more
You can find out more about how strategic messages can make every phone call more interesting, more effective, and more profitable. In Stamford, Bridgeport or Hartford, Connecticut call (203) 655-3920. Nationwide call (800) 862-8896. Or click here to email us.
8 Year Stamford Chamber of Commerce Ambassador