How long have your on hold messages been playing? I ask lots of people, and most can’t tell me. That’s the first sign that their on hold messages need to be updated.
It’s time to refresh them. Update them! Give your callers new information. Bring them up to date with new ideas, and new ways you help your clients. Your callers appreciate getting more than dead silence or the radio on hold. But by now, your messages are getting older.
Why do on hold messages need to be updated?
When you realize how long your callers have been listening to the same messages (call me and I’ll try to tell you exactly how long!) you’ll understand. They were designed to give your callers information that would interest them. Why is this a good time refresh them?
- Do many of your customers call you frequently? They’ve heard the same information on hold for too long. After too long, they don’t hear it any more. That’s the key reason that your on hold messages need to be updated. Callers are more interested in fresh messages.
- You’ve changed: you have new ways to help your callers. Let’s tell them!
- They’ve changed: they have new wants, needs, and desires. These are the key ideas to talk about in your messages.
- We’ve changed: our experience, research and training make the messages we create today more effective. Let us show you the difference
- The world has changed: and it seems to change faster every year.
- Seasons change: what matters most to your callers this season is different from what mattered just a few months ago
- Your competition has changed: why are they so successful? Your hold messages can help you compete better
- Your marketing has changed: do your messages talk about your Facebook Page, Twitter feed, and Linked In Profile? Your callers want more information, so they’ll “Follow,” “Like” and “Connect with you.”
- Interested in more reasons your marketing messages might need to be updated? Ask for our free list of 76+ Profitable Reasons to Update your Messages. Email me for a list: hart@informermessages.com
Free On Hold Message Review
It’s time to refresh your on hold messages. Call for a Free 15-minute on hold message review. In New York, call 212-355-6980. In Connecticut call 2303-655-3920. Nationwide call 800-862-8896.