What do your telephone callers hear when they’re on hold? Nothing? Canned music? Or have you upgraded to On hold messages in Connecticut?
Remember: everyone who calls you is either a customer, or interested in information to see if you can solve their problem. In Connecticut, every time the phone rings, it’s an opportunity: for you to help someone, to sell more, to profit.
And AT&T research shows that Connecticut businesses place about 69% of their calls on hold. Why? To get the information that the caller wants. To find the right salesperson to talk with. To ask the boss. When the phone rings, it’s an opportunity, and it’s often best to ask the caller to wait on hold while so you can help them best.
On Hold Messages for Business start helping your caller
On hold messages should be a marketing tool. They replace the boring music that comes with most PBX or VoIP phone systems these days with information that your customers want, and that you want them to have.
Most marketing is used to attract consumers’ attention: think billboards, TV commercials, Pay Per Click ads, and direct mail. And there are those annoying “robo calls,” but lets not go there…
Consumers have wants, needs, desires, and problems. When they do, they start on “the customer journey” that may result in making a purchase. If your marketing is good enough, they buy from you.
When consumers call you
When we want something, it’s easiest to start looking for answers online, or asking friends. The next step is getting more specific information, so they start asking businesses like yours for it, and the most direct way is by picking up the telephone to call you. Especially when social distancing keeps us from visiting you.
The most effective messages on hold
Smart marketers make most of every opportunity, even when callers are placed on hold. The most effective messages on hold start focus on your customers’ desires and needs. They deliver “the right information to the right people at the right time” helping the consumer to take the next step on their journey.
The secret to success
Successful messages on hold involve your customer, and get them thinking…about their need and about how you’re their best choice. They’re not just a sales pitch, because nobody like a sales pitch.
The secret to success starts with messages that your caller…your potential customer…hears and thinks “they understand what I need.” You can hear samples of this kind of messages by clicking here. We’ll send you samples from businesses in Stamford, Darien, Norwalk and Bridgeport by emailing us.
Wondering about how on hold advertising works? You can get answers to Frequently Asked Questions here.
What do your callers hear on hold? If you want to know how others in your industry use messages on hold, and how to use On Hold Messages in Connecticut, click here to email us. Or simply call: in Connecticut call (203) 655-3920. Nationwide call (800) 862-8896
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