Wondering what you can do to increase sales, without breaking the bank? Here’s a simple proven answer: On Hold Messages for Business in New Jersey give you the marketing edge that you’ve been looking for.
You know what messages on hold are: they’re the short messages that you hear while you’re waiting on hold. But all too often, they only come in one of two flavors: apologies for making you wait so long, or endless high pressure sales pitches.
In fact, the best messages for your business are neither
The most effective on hold messages for business in New Jersey…
…give your callers information that they want, and that you want them to have. Think about it: are you receptive to pitches that you’ve never asked for, or for details about something you really need? Or ways to enhance your experience…dining, vacationing, driving or otherwise?
You know the answer
How businesses use messages on hold effectively
Research shows that 40% of telephone callers remember what they’ve heard on hold, and 12% admit to having acted on that information.
But what kind of messages
The kind of messages that will work in your business depends on your industry, and what your callers are calling about. They’re different if your customer is calling for tech support or to order a pizza on a Friday night.
So here are some examples of what businesses (like yours) have had success telling telephone callers about:
- The pizzeria whose telephone won’t stop ringing on Friday evening. Everyone calls for one thing: A cheese pie. Or maybe pepperoni. The phone rings, and callers are asked to “please hold.” We’ve all been there because #holdhappens. In the past callers sat in dead silence. “Was I cut off???” Some customers call back just to make sure…and have to wait even longer.
Success Story: the pizzeria tried custom marketing messages on hold and told callers about about appetizers like garlic knots and mozzarella sticks, drinks like soda and beer, and desserts like brownies and tira misu. The messages were a success: On a good night 10% of callers asked for an extra “add on” item. It was straight profit. - The insurance agency that placed callers on hold, only for a minute, while connecting them to their regular representative. They finally realized that #holdhappens. So they tried something new: they told callers about some of the “other” ways that they protect their clients…thing other than homeowners and auto insurance. All of a sudden callers started asking about “umbrella policies,” “renters insurance,” “flood insurance” and even “wedding insurance.” (yes, it’s a thing). These aren’t your everyday policies, and no one had asked for them before…now they do. Their messages work.
What do your callers ask about?
On hold messages for business in New Jersey can be custom written to be interesting and helpful to your callers. Informer Marketing consultants do it every day. Interested in how you can increase business with a simple new marketing tool? Why not call our New Jersey office to find out how they can work for you? Call us at 212-355-6980, or click here to email us.
