On hold message systems can be one of your most effective new marketing tools. Why? Because you know that everyone who hears them is interested in how you can help them, and wants to know more. Customers and prospects call you for your help. A well designed on hold message can start to deliver that information, even when your callers have to wait on hold.
What do your callers currently hear on hold? Nothing? Music on hold? Maybe that default music that came with your new VoIP Phone Service? Most business telephone systems play music on hold. It lets callers know that they haven’t been cut-off. It helps make the time callers spend waiting seem shorter. But replacing hold music with something more interesting gives you a marketing edge
On hold message systems are a new opportunity
A well planned onhold message gives you a chance to
– inform your best prospects about your products and services
– educate callers about what’s most important when purchasing the products and
services you offer
– let them know about the advantages you offer, and…
– show how you’re different from your competition
How do on hold message systems work?
Your marketing message works with your PBX Telephone or VoIP System. Then, every time callers are placed on hold, they hear your on hold advertising:
- The first step is taking about your business, your products and services, and your customers’ needs
- Use these ideas to develop a strategy (this is important because if you “fail to plan, you plan to fail”) of what you can accomplish
- Take the time to write a script: because of the way that callers will hear your messages shorter messages work better than longer ones. Messages should probably be less than 30 seconds in length, preferably shorter.
- Now go back and edit your messages! Though they may seem good, you can make them better: more concise, and more focused.
- Record them: your messages will only sound as professional as the quality of the recording. Be sure that your on hold voiceover is good.
- Put them to work! Get them playing for your callers to listen to. (For PBX telephone systems you may need an on hold player) Then keep them updated regularly to keep them timely and up to date.
Each step is important. Each takes time. But you’ll accomplish more when you invest the time.
The Informer’s team pioneered creating messages on hold in 1986. We’ve continued to improve our marketing techniques and created thousands of custom on hold marketing messages that callers ask about.
Interested in how on hold message systems can work for you? Why not call now to find out what others in your industry, all across the nation, have accomplished, and what you can, too. Call us toll free at 800-862-8896. Call our headquarters in New York City at 212-355-6980 or in Connecticut at 203-655-3920.
Find out how On Hold Message systems can work for you!
