Looking for a new marketing approach that will help you enhance your brand image, and help you reach more of your sales and marketing goals in New York? If you get lots of telephone calls, statistics show that messages on hold can work for you. If you’ve never used them, you can find out how they can work for you with real life On Hold Message examples.
Messages on hold are a targeted marketing tool. You know that, since they’re heard by everyone who calls you, those callers fall into 3 distinct groups
- Your customers
- Prospects who need more information
- Everyone else: probably suppliers and salespeople. Let’s ignore this group!
The first two groups are our real interest. They’re the people (or businesses) who are most likely to be your next sale. They’ve either purchased before and already “know, like and trust” you, or they’ve done their online research, and they’re calling for more information so that they can make a purchase.
So what can you tell with your on hold recordings?
On Hold Message Examples Make it Clear
The best on hold message scripts start by understanding your business: what you do and how you help your customers best. They make use of your customers hot buttons to deliver the right message to the right people at just the right time. Here are some examples:
- The Pizzeria that’s busy on a Friday night. While callers wait on hold to place their order, they hear about side salads, desserts, premium pizzas, and beverages, all of which will make the Friday Night Pizza party a real success.
- The Insurance Agency: while waiting to speak with your agent, did you realize that you’ve had all the same policies since you moved into your home? It’s time for a complete Insurance Review, where we can find you savings, but also “gaps” in your coverage…you probably need to add your teenager to your auto policy, add an “umbrella” policy for total protection, and…did you know that basement flooding isn’t covered by your homeowners policy?
- The Medical practice: you go in when you’ve got the flu, or you need a back to school physical for your kids. But how about booking a shingles vaccine if you’re over 60, or a Cholesterol check? Tired of putting up with Allergies when you take Claritin or Zyrtek? Then it’s time to get professional help, and start to enjoy the great outdoors again
How about you?
How about your business? You probably have more than one product or service…but how many of your clients take advantage of all your offerings? Probably only 20%. Why not help solve their problems? Tell them about the benefits you can offer
Custom Messages
Custom Messages on hold deliver the right information, right when your caller is most receptive. And they change with the seasons, or when you have new product offerings or promotions.
What would you like your caller to know about?
Why not contact us for a Free Discovery Session? We can tell you about On Hold Message Examples in your industry, and how the perfect targeted marketing tool can work for you on every call. Click here to email us, or call right now: In New York call (212) 355-6980, or nationwide (800) 862-8896
