Your On Hold Messages on hold gives you opportunities that your other marketing tools just don’t. Why? Because there are really only 3 ways to grow your business:
- Find more customers
- Increase your average sale
- Sell to every customer more frequently
If you’re like most businesses, you focus your attention on Option #1. That’s too bad, because that’s the hardest way to grow your business.
So why not do it the easy way?
Do it with your On Hold Message
Trying to find more customers is like trying to find “a needle in a haystack.” You look at everyone who walks by as a potential customer. But most aren’t. So we try harder to reach new customers: with cold calling, robocalls, spam emails, bigger signs, more Pay Per Click, new websites, and when we get desperate, lots of crazy choices that just waste your marketing money.
Your messages on hold reach other people: your customers and the people who call you to find out if you can help them. These are the two groups that are easiest to sell to. They’re calling to tell you that they want your help. It doesn’t get easier than that!
Increase your average sale
Your customers already know you, and like how you help them. They trust you. They’ve demonstrated that.
When they pick the phone to call you, statistics show that they’re frequently asked to “please hold.” It’s true: #holdhappens. But it doesn’t have to be that bad. You can make your callers “hold” time interesting, and even helpful, by giving them information that they want…and that you want them to have.
You can increase your average sale to this group.
- Why not tell them about more ways to use your product?
- Tell them about volume discounts?
- Tell them about your “premium” product?
- Tell them about product bundles
- Tell them about flexible buying ideas
- Tell them about multiple product deals
- And add “cross marketing” ideas
If you had the opportunity, would you love to tell your loyal customers about all these ideas? Now you do, with on hold advertising.
Sell to your loyal customers more frequently
You can do this, too, with on hold messaging, when you use hold time to
- Tell them about repeat purchase incentives
- Tell them about automatic delivery incentives
- Tell them about new or innovate uses for your product
- Give them reasons to sign up for promotional emails
- Reinforce the value you offer
Your newest marketing tool
Your callers will be less frustrated and more loyal when you use messages on hold to reinforce all the best reasons to work with you, and use your products and services. What do they sound like? Click here to hear samples of actual marketing messages on hold.
Interested? Why not find out how others in your industry use hold messages to increase their average order and their repeat business. Click here to email us, or call (800) 862-8896 today.
