On hold marketing in New Haven is the secret weapon that helps businesses like yours grow. This simple tool makes your organization more efficient by putting the time that your telephone callers waste on “hold” to use, giving everyone who calls you information that they want, and that you want them to have. Right now, your callers waiting on hold probably listen to that terrible “music on hold,” or else…nothing at all.
Do you usually waste opportunities like that?
On Hold Marketing In New Haven is hard at work
How do on hold messages work? It’s simple, but not really easy. To be most effective they start with understanding your customers, and thinking about your sales and marketing goals.
Messages on hold that work are different from most. They’re targeted at the type of caller you get most. And they’re not just trying sell anything and everything you offer. You’ve heard those messages… too many times. They’re pretty annoying, right?
A different approach
There’s a different approach to effective marketing messages that doesn’t occur most people: “less is more.” The way it works is to talk about your callers problems…their needs…their desires. Make your messages more conversational than pushy. More interesting than boring.
Why do your callers call you?
No, that’s not a silly question: take the time to listen to your callers first questions. That’s what’s really on their minds. And that’s a great place to start when planning your on hold recordings. Tell your callers how you help your customers, how you solve their problems, or make it easier to reach their goals.
What do messages like this sound like?
Here are a few examples of what effective messages on hold sound like.
Interested in how they can work for you?
Call us and tell us about your callers. We’ll give you ideas that you can use today, to make every caller more productive, and then sell more on every call. You can click here to email us, or, in New Haven, call us at (203) 655-3920.
