On Hold Company: what really matters?

On Hold Company reputations are often built on fancy websites, funny messages on hold, and “The Lowest Prices in the World!” And if you ask the average on hold supplier, they won’t claim to be anything special: they’ll say that they’ll sell you a high quality recording that you can put on your telephone. They’ll say they provide customized messages (to customize means to take something you already have, and change it for the customer. It does not mean your on hold company will create something from scratch that is unique and just for you!). They’ll say they’ll even sell you on hold equipment to play your messages on.

There’s a better way to choose an on hold company.

Fancy recording studios and sexy voice talent don’t make your investment pay. It’s the marketing that goes into your messages that makes all the difference. Finding an on hold company that will start by learning everything about your goals, finding out about your marketing plan, and delving into your clients’ hot buttons (the issues that are most pressing, most important, most annoying and concerning to your clients) isn’t easy, but it’s the way to start creating a unique marketing tool that will get you what you want: results. Your on hold company’s job is to create the message that will help you reach more of your sales and marketing goals.  Then there’s the follow-up: new ideas in your messages don’t last forever: they have to be kept up to day.  I like to remind my clients with an email, and then a follow-up phone call to see what they’ve been working on, and where their opportunities are for the next few months.  My clients like the consistent follow-up

What’s your on hold company do for you?

Informer Messages on hold are created from scratch for every client.  That’s because we know how powerful your hold messages can be: think about it: delivering the right message to the right people at the right time.   All the research we’ve done shows how quickly your customer responds to their buttons.  That’s unique.  At a time when other hold messages, and most advertising is based on grabbing your customer’s attention with cute ideas, attempts at humor, or cliches, The Informer is an on hold company that helps you achieve more of your sales and marketing goals, and we start with “hot buttons.”