On hold advertising in Norwalk already help businesses like yours sound more professional and sell more on every call. Do you use this affordable marketing tool yet? Maybe it’s time to see exactly how they can work for you.
On Hold Advertising in Norwalk…in action
Do consumers call you?
Norwalk consumers today travel a well-known path when they’re shopping. But unless you’re an e-commerce specialist with national brands and products, consumers often want more information than they can find on your website. Most simply pick up the phone and call.
What happens when customers call you?
When the phone rings you only have one chance to make a great first impression. The way that you answer the phone, and the experience that follows, can make all the difference.
On Hold Messages
Every time your phone rings it’s a marketing opportunity. So when callers are placed on hold (which happens more than you might suspect), research shows that it’s best to offer them interesting and helpful information. Here are 3 reasons that they work:
- Your callers will be less frustrated. Callers waiting on hold in “dead silence”
often hang up…after as little as 45 seconds…and one third of them won’t call back - You have an opportunity to reinforce your marketing and branding. Remind callers about what you do and how you can help them best. Give them more reasons to wait on hold, showing them the benefits of working with you.
- This is also an unmatched chance to “cross market” (promote related products or services…do you remember the “Got Milk?” campaign?) Cross marketing to your customers can be your highest profit marketing opportunity.
How do you get messages on hold?
You have choices…
- You can do it yourself, with some planning, writing, recording, and formatting the production for your phone system
- You can ask your advertising agency to try it, if you have one
- You can ask your phone installer if they do it, or
- You can work with a specialist who focuses on messaging on hold. They can develop the strategy, write and revise your voice over script, and record your ads on hold with a professional voiceover.
Examples
Here are samples of actual on hold messages:
Norwalk Radiology
Eds Garage Doors
Teddy’s Limousine, Norwalk
Can a professional phone message work for you?
If we’ve never met at the Norwalk Chamber of Commerce, why not give us a call for a Free Discovery Session, to discover how you can benefit from professional on hold marketing. To learn more about On Hold Advertising in Norwalk call (203) 655-3920. Throughout Connecticut and Nationwide call (800) 862-8896.