On hold ads are simple: if they’re well written they deliver
- the right message
- to the right people
- at the right time.
So why aren’t you using them? Why do your callers wait on hold listening to the “default” on hold music that your phone company chose (probably because it was free)?
You already know that there are three groups of people who call you: customers with questions, salespeople who want to sell you something (we’ll include SPAM calls in this category), and people who are shopping for exactly what you offer.
On Hold Ads Deliver the right message
Think about your customers. They’re your most valuable resource, and they’re worth paying attention to. After all, we know that it costs five to eight times as much to acquire a new customer as to keep an existing one.
So why not address their needs, their goals, and their problems? Your customer service reps do this every day, and they’re well aware of the questions your customers ask. So why not use this information to develop helpful, informative messages that can actually help your customers before they even reach a rep, or when the rep has to look for information and asks them to “please hold”? Providing more and better service, faster, builds more loyal customers.
Group 2 is the sales calls you get. Ok, we don’t have to think about the sales people.
Future Customers
We all go through the same process when we want to buy something: it’s called the “Customer Journey.” Lots of customers, especially those shopping for expensive, complicated products or services, or who need help in placing an order, call you. They’re asking for information and need assistance. That’s when they’re most receptive to the information you provide. So why not provide it, even if they have to wait “on hold”?
We make it easy
Creating a well written, effective message can seem difficult. It’s just like designing a website or PPC campaign. So The Informer has experienced marketing specialists who will work with you every step of the way, to show you how to use marketing strategy, how to write the perfect script, and then provide a broadcast quality recording that your callers will respond to. The result? You’ll achieve more of your sales and marketing goals.
Interested in finding out how others in your industry have had success with Informer Marketing Messages on hold? You can hear their actual Informer Messages by clicking here. Or, get in touch: email us, or call us today at (800) 862-8896.
