When did you realize how long it’s been since you updated your on hold promotions? Just because you have older technology messages on hold on CD doesn’t mean you have to give your telephone callers old messages. Digital players that load from a CD are proven to work in Connecticut for years…but messages on hold have a “freshness” date: eventually they lose their effectiveness.
Think about your messages: are they talking about how “Boomers” in Connecticut are beginning to retire? How Napster is revolutionizing the music industry? And how jobs are moving offshore? Information that caught your customers’ attention 10 years ago is no longer interesting in your business, just like it national business news.
Messages on hold on CD really CAN be updated
CD load digital playback systems continue to play with no moving parts once your messages are loaded on into memory…so they can play virtually “forever.” But just because your old messages can play doesn’t mean they should be playing.
There are plenty of reasons to consider updating your messages on hold.
Customer Experience
Your customers demand something different today than they did when you first recorded your messages on hold. Outdated messages can frustrate callers, and make it look like you’re not keeping up with progress. What was once impressive is now boring. And do you really want to bore your best prospects?
Marketing Opportunities
You recognized the value of putting wasted “hold” time to use as a valuable marketing opportunity. Updating your messages to talk about how you can solve today’s problems for your callers, announcing new product launches, or new services that your callers will value, are key elements to an on hold marketing campaign.
Evolving
Your business is evolving everyday to help your customers in Connecticut. You can reinforce that evolution…and ensure that customers know about all the work you’re doing, when you tell them about it with your on hold messages. Are you telling your callers about how you can help them best today?
Updating your Messages on hold
It’s time to talk about updating your messages on hold: let’s start by reviewing your old messages to see what’s changed, what’s outdated, and what’s still important. Then it’s time to focus on your strategy for the future, and create new content that will help you achieve more of your sales and marketing goals. That’s the “recipe” for your script. (don’t just rely on what’s on your website…you want meaningful information!)
Digital player
You made a good investment when you purchased your digital player. Your CD-loading digital player is ready for new messages: simply drop in the new CD of your recordings and it will automatically download.
Brainstorming help
Want ideas about what to include in your new, updated messages on hold? We’ve got them. Call today for a free 15-minute brainstorming session and you’ll end up with a long list of ideas that will help your customers…and help you achieve more on every phone calls. Call us today: in Stamford, Bridgeport and Hartford call (203) 655-3920. Nationwide call us at (800) 862-8896. Or click here to email us.
