Messages on hold in Westchester help local businesses deliver their key message to their best prospects. Most advertising is designed to simply catch consumers’ attention, and then you hope that the like what they see.
The shot gun approach only works on ducks
Classic advertising takes the “shot gun” approach: it spreads your name and your message far and wide, hoping that someone…anyone…will react to it. That’s why even the best ads hope for a 1% success rate: most everyone who sees your commercial, billboard, newspaper ad, social media ad, or hears your radio ad has no interest. So what’s the alternative?
Messages on hold in Westchester reach your best prospects
It’s a fact: you know that the people in Westchester who take the time to pick up the phone to call you are either customers or high potential prospects (or someone trying to sell you something, but we can ignore them). When they call, do you know what happens? AT&T Research shows that 69% of your business telephone calls are asked to “please hold.”
These are your customers and your best prospects, and you ask them to wait…in dead silence, or listening to terrible “music on hold.” If you have a new VoIP Phone System it’s even worse, because most VoIP music on hold is computer generated and callers hate it.
Why not deliver your message to them?
What can you do that’s better than music on hold? Why not give your callers what they really need: give them information they want, and that you want them to have. Deliver your message, about your products and services, about your USP, about why you’re a better choice than your competition.
Custom Marketing Messages
Messages on hold are designed to appeal to your prospects, and how you can solve their problems. They’re easy to update, so as consumers’ needs and desires change, your messages can change, too, economically. Many businesses’ customers’ needs change throughout the year, often seasonally. Hardware stores, clothing shops, even medical practices like urgent cares, orthopedists and physical therapists understand that their customers call about different things at different seasons. So why not deliver a message that’s custom tailored to what they’re interested in today?
What would you like your customers to know about you?
You know who your average customer is. That makes it easy to custom tailor a message that they’ll listen to, and react to. In fact, 1 in 5 customers surveyed admit to having made a purchase based on what they had heard in on hold advertising (Telemarketing Magazine).
Are you putting hold time to use?
Find out how in a Free 15-minute Discovery Session, by calling (800) 862-8896 today. Or call our Westchester partner at (914) 761-1313. And put your hold time to use informing your callers. Or just click here to email us to set up your consultation.
