Messages on hold in Stamford Business marketing plans have finally begun to play a more important role. That’s because they’re the tool that solves the problem of the “weakest link” in your marketing plan. Does your business need this same solution?
Marketing Messages on hold in Stamford marketing
We all spend lots of energy attracting attention to our businesses. Advertising is the number one tool that marketers stress over. But what happens when you do get their attention? Do your potential customers take the next step? Do you close the sale? Or is the consumer “just browsing,” and look elsewhere?
Marketing is a process that evolves step by step. Success comes from helping the consumer to keep taking the steps in the right direction: toward your cash register.
Consumers (especially Millennials) don’t like to be sold. They like to do the research online. After that, they give you a chance to help them when they confirm that they’re making the right decision. How can what your callers hear on hold make a difference in this process?
Messages on hold in Stamford can help close the deal
When a phone call comes in from a consumer, what happens at your business? Does the phone ring and ring until you’re free to answer it? Who picks up the phone? How do they speak to the consumer? What do they say?
Here are a few simple ideas you shouldn’t overlook:
- Consumers want the option to talk with you when they’re ready. It’s a small window of opportunity: do you make it easy? Take a look at your website: is your phone number easy to find? Is it clickable?
- When the call comes in, how many rings does it take to answer it? In small businesses you often can’t afford to have a dedicated “operator” who will answer your phones. Employees are expensive, but the person who answers your phone is part of your marketing plan. I was always taught to answer the phone before the third ring. Don’t you like that kind of service?
- Can’t answer the phone quickly enough? Use technology. Most phone systems that Stamford businesses use have an “automated attendant” feature that’s standard. It will answer the phone when you can’t.
- What does your caller hear when they call you? You only get one chance to make a great first impression. What does the voice that answers the phone sound like? Is it someone you’d like to hear answering your phone? Here again technology can help: though it’s nice to reach “a live person” when you call, using a pleasant, upbeat voice on an automated answering recording is another good choice.
- What happens when your caller has to wait on “hold”? Face it, #holdhappens. It happens
– when callers have to wait for “the next available representative”
– when callers ask for information that takes a few moments to find
– when callers ask to wait for a specific person or department
– when you have to “check on that” for them.
It can better service to ask a caller to wait a few moments for the answer they want, than to offer to call back, or worse, ask them to call back (I’ve actually heard companies ask me to do this!)
When any of these happen, messages on hold in Stamford businesses take charge, and start to give callers information that they want, and that you want them to have.
How messages on hold in Stamford work
Marketing Messages on hold put the time that callers spend on hold to use, by giving them interesting information, and starting to help them. They educate, enlighten, and tells callers about how you can help them best. They help you sound more professional
You work hard to get potential customers to call you. When they do, are you doing everything you can to make the right impression? For a free analysis, in Stamford, CT, call (203) 65-3920. Nationwide call (800) 862-8896.