Messages on hold in Boston are a powerful marking tool for businesses that you know as leaders in their industries. Why? Because these on hold messages give you a new opportunity to deliver your message to your best prospects.
Think about it: who’s your best prospect? Someone watching TV? Someone driving down your street? Or someone who takes the time to look up your phone number, dial it, and wants to talk with you?
It’s a no-brainer.
Messages on hold in Boston make a difference
What kind of businesses use on hold advertising? You see them every day. You call them everyday…because that’s a great way to get their help, ask for information, and buy from them. They’re not The Bacon Truck in Charlestown, they’re not the Sox at Fenway. They’re the businesses you don’t stand in line for: you call them. They’re companies like yours:
- Trades: Plumbers, Electricians, Painters, and Elevator Mechanics
- Services like Banks, Insurance Agencies,
- Restaurants and Caterers
- Moving Companies
- Hotels and Tour operators
- Businesses with customer service lines
What do customers call you for?
You’ve got a website, and a Facebook page. So why do you even bother with a business telephone system (either a PBX or a VoIP System)? It’s because customers need specific answers, and picking up the phone is the quickest way to get them.
But what happens when they call?
The statistics show that 69% of Business Telephone Calls are placed on hold! They’re trying to buy from you…they’re the reason you’re in business, and they’re asked to “Please hold.” It happens. We know it (or we don’t admit it).
So what can you do?
You can do what many of your most successful competitors do: put that hold time to use. Give your callers information that they want…and that you want them to have. Give them answers to Frequently Asked Questions. Give them suggestions about using your product or service in new ways. Give them ideas about how you’re different from your competition.
How do you do it?
You can do it yourself: think about your goals, develop a strategy, write a script (here’s a list of suggestions that will help you write a better, more effective script), and hire a voiceover talent to record it. Or you can talk with a professional who creates custom on hold advertising every, and find out what has worked for companies in Boston like yours…and will work for you.
What do they sound like?
Here are two samples of actual Informer Messages on hold
For more examples, click here.
Interested? Call now for a Free Discovery Session. Call our local Massachusetts partners in Braintree to talk about Informer Messages on hold at (781) 843-3733 and ask for Adam, or call our HQ at (800) 862-8896 and talk with our head strategist. Or click here to email us for more information.
Find out more today…before your competition does.
