Messages on hold for Pizzerias In Stamford Increase Loyalty, Profits

Messages on hold for Pizzerias in Stamford can help you build customer loyalty, improve your social media, and increase your average take-out order.  Especially during the Coronavirus “Shelter in Place” directives.  Here’s how they work.

These days your “walk in” clientele is gone.  We’re limited to “curbside pickup” and delivery.  Both are pre-order, and that means that your phone keeps on ringing.  For many successful pizzerias that have either a large dedicated customer population or regularly attract new customers online, the phone keeps on ringing every evening.  (If yours isn’t ringing, click here). What happens then?  According to AT&T research, about 69% of your telephone calls are asked to wait on “hold.”

Messages on Hold for Pizzerias in Stamford

What do your callers hear on hold?  Silence?  The “default” music that came with your phones?  That’s like watching a movie on TV without a pizza.  No one will put up with it. (And the stats confirm it: up to 60% will hang up, and 30% will never call back). So that’s where messages on hold come in: you’ll keep them interested, and “hold on” to them, until you can take their order.

What will they listen to?  Why not “spice it up” with ideas like:

  • your pizzeria’s history and what makes you special
  • speaking of specials, what about featuring profitable special pizzas?
  • pizza lovers get just as thirsty as the rest of us: remind them about drinks
  • how about appetizers like mozzarella sticks or garlic knots?
  • something a little different, like chicken parm or pasta?
  • dessert: something sweet is always a good idea after a few slices
  • build your Social Media “Likes” and “Followers” and give callers something to distract them with simple suggestions (or interesting incentives).
  • remind them about your Loyalty Program
  • and you can even add a special “topping” of pizza trivia

Here’s a sample:

When your callers have to wait on hold, they don’t have to be bored.  And you don’t have to settle for the same “average order” you’ve always gotten.  According to Pizza Marketplace, for a pizzeria in Connecticut, you can easily generate $7,000-$37,000 in extra revenue just by upselling

Where can you get marketing messages on hold?

Everybody can be their own judge of the best pizza.  But there’s only one way to judge on hold messages: results. Your script should be custom tailored to your pizza shop, setting you apart from the competition.  Successful on hold script examples are written with your customer in mind, recorded by to voice over actors so you sound more professional, and play on your phone system (PBX, Hosted, VoIP, or other phones).  Your message on hold system should be updated to give you an on hold recording (and phone greeting) that makes you sound like the best pizzeria in Stamford and sell more of your specials.  Informer Messages on hold get results for our clients nationwide, at businesses like your pizzeria.

Find out how they’ll work for you.

Interested in how you can build more loyal customers, and increase revenue by thousands?  In Stamford call (203) 655-3920 to get “a bigger slice of the pie.”  Nationwide call The Informer (800) 862-8896.  But call soon…the Friday night rush is coming!

 5 Year Stamford Chamber Ambassador

Informer Messages already work in Greenwich, Stamford, Darien, Norwalk, Fairfield, Bridgeport, New Haven, Danbury, Hartford, and throughout Connecticut.  Put them to work for you!