As a specialist, most of your patients haven’t visited your practice before. Even regular patients in Connecticut seldom have contact with you as much as with their family doctor. So how can you educate them about more of ways that you can help them, so that you can help them more completely? Consider Messages on hold for Ophthalmologists.
It’s hard. You’re not a salesperson, and your patients don’t want to be “sold.” You can leave brochures in the waiting room, but most sit there for years, gathering more dust than attention. Your website is filled with information, but even your website developer will tell you that the site is to get you noticed for specific problems or conditions, and not to increase your practice’s consults.
So what can you do?
Messages on hold for Ophthalmologists help
Every day patients call you…to make appointments, for advice, for test results, and more. When they do, they’re focused on you and how you can help them. They want information and they’re willing to wait for it. That’s lucky, because AT&T research shows that businesses like yours ask 69% of their telephone callers to “please hold.”
Most callers in Connecticut (like yours) have to wait in dead silence, or listening to the “default” muzak that came with your phones. We’ve all heard it, and nobody likes it. For impatient patients, that makes having to wait even more frustrating, and more annoying.
It’s easy help fix the problem.
There’s a better option. You can replace the silence, or the muzak, with something your patients will appreciate, and something that they actually called for: information. Professionally written messages on hold give your callers information that they want, and that you want them to have.
What would you like your patients to know more about?
Custom written based on your own goals, messages on hold make sure that your existing patients know about more of the ways that you can help them: they remind patients about returning for an exams every 5 years when you’re in your 20’s and 30’s, and after 65 every year or two, about Cataract Surgery, Glaucoma Treatments, and Contact Lens Services. And how you can diagnose Corneal Disease before it gets really bad. But even more than that, they can have a “viral” effect, encouraging patients to bring in family members for Lazy Eye, Farsightedness/Nearsightedness, and Double vision. It’s well known that happy patients are likely to recommend you to family and friends…but only if they know about more of your specialized service.
How do you use On Hold Recordings?
Simple: when you work with an experienced marketing professional who takes the time to learn about your practice, your specialties, and how you help your patients best, you’ll get a custom written script (never settle for a customized template, or one filled with all the standard clichés. Once the script is completely developed and perfect, and approved by you, it will be professionally recorded by a top voiceover talent and licensed background music will be added. They’ll help you with the (sometimes complicated) process of loading it in your VoIP or PBX phone system. And from then on, every phone call will be more productive, and every caller more satisfied.
Find out about using Informer Messages on hold at your practice.
Find out about how a marketing pro from The Informer can help you to help more patients: call for a free Discovery Session: in Connecticut call (203) 655-3920. In New York call (212) 355-6980. And nationwide call (800) 862-8896. Or click here to email us.
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This was actually written while I was waiting in my Norwalk, CT, Ophthalmologist’s office