Click. A prospective customer clicks on your website and sees something interesting. Click: they find your phone number and call you. Click: statistics show that they’ll be asked to “please hold.” They hear terrible music. Click. They hang up. Why didn’t you give them something interesting to listen to…Messages on hold for Camera Stores.
If you did, they’d be clicking the shutter release of their new camera.
Custom messages are a marketing tool that get your attention like an Ansel Adams photograph: they’re focused on key elements, they develop your store’s “highlights” to show what makes you unique…the right choice. Making your callers sit in dead silence is like looking at an empty wall. Bad music is worse: it’s the terrible snapshot you can’t get out of your mind.
Messages on hold for Camera Stores
Just like the specialized equipment you offer to photography enthusiasts, marketing messages that promote you and your product line are a specialized marketing tool. Written by photographers (who write better than make photos) they communicate with your customers and best prospects the same way that a great photo does.
How do they work?
Messages on hold for Camera Stores give your telephone callers…customers and future customers…the information they want and that you want them to have. They replace the ‘void’ of having nothing on hold, and annoying music on hold. Instead, callers hear interesting information about their favorite pastime (or profession). They open your callers’ eyes to how they can improve their photography, capture fleeting moments, and they set the tone to “brand” your shop.
Educate Your Customer
You can now use the time that your callers now waste on hold by telling them about the latest trends, innovations, and features of the newest equipment. Why not offer a brief tutorial, and promote your photography classes? Showcase your expertise so that your callers know that you’re their #1 source for information.
Promote Special Products
Photographers in Connecticut are always hungry for information on the latest equipment, so tell them about the ideas that will bring them into your store. Tell them about your latest arrivals, and packages that offer the most value.
Cross-Selling Opportunities
Highlighting complementary products during hold time can increase sales. What do most of your callers ask about? Why not introduce them to the products and services that help them get more from their purchase?
It’s easy to get started
You’re great at visual arts. Messages on hold have a message to deliver, but in a different way. Why not speak with a Photography Messages on hold expert who can make it easy for your telephone callers to “picture” themselves rising to the top of their game when they visit you? Click here to schedule a complementary Discovery Session, or call us right away. In Connecticut call (203) 655-3920. Nationwide call (800) 862-8896. Take the shot. Call today.
