Messages on hold for businesses in Norwalk have a track record of success helping our clients sound more professional and standing out from their competition. With this targeted marketing tool on your side, you have the best chance to reach more of your sales and marketing goals. Do you know how well designed on hold messages work?
Successful Messages on hold for Businesses in Norwalk depend on…
…a lot of things. First, think about what they are: Messages on hold are marketing messages that telephone callers hear when they’re placed on hold, when they call your business. There are people all over Norwalk who could use your products or services. Depending on what you do, they usually call you at a specific stage of the buying process. That process is called the customer journey. https://informermessages.com/the-customer-journey/
Focusing on the right message
Now that you understand the customer journey, you realize that potential customers need different kinds of help and information at different times, as they make that journey.
So think about your business: when do customers call you?
- For a Pizzeria, it’s Friday night when they’re ready to order
- For an Auto Dealership, it’s when the customer knows enough about what they want to take a test drive, but they’re not ready to buy.
- For a Wine Delivery Service, it might be to ask about the best wine to go with steak or with fish.
- For a shower door service, it could be to find out about in in-home visit.
Pizza
Jeep Dealer
The point is, for different businesses, the right message on hold is different. It’s got to be custom tailored to your customer’s progress on their journey.
Timing is everything
What if you could deliver the right message to the right people at just the right time? Timing is everything when it comes to sales. Most advertising is simply designed to get people’s attention, like a Budweiser commercial, or a Geico Ad. But on hold advertising is different. It gives you the opportunity to deliver the exact message that your potential customer needs, when they need it.
Most hold recording fall short
Most hold recordings waste your opportunity: they provide low value information: your company name and hours of operation, your location, and a laundry list of your products or services. They’re filled with clichés like “we’ve been around since 1492” or “our friendly and well-trained sales team will…” They don’t give the caller the information that they want, and that you want them to have.
Want more ideas about how they work? Click here for our Frequently Asked Questions.
What would you like your potential customer to think about?
Tell us, and we’ll show you how your potential customer can “get the message” at the right time, in free 15-minute Discovery Session. In Norwalk and throughout Fairfield County call us at (203) 655-3920. Throughout Connecticut and nationwide call (800) 862-8896. Or simply email us for more information by clicking here.
