Messages on hold for Auto Dealerships in Connecticut book more service

Messages on hold for Auto Dealerships in Connecticut help you focus your marketing where it counts:

  1. On the people who are already thinking of you, and
  2. On the most profitable part of your dealership

What other part of your marketing is guaranteed to do that?

Are you interested in taking advantage of the opportunity?

Messages on hold for Auto Dealerships in Connecticut work

You already know the score, but just in case, we’ll tell you again: according to the National Automobile Dealers Association (NADA) “the new–vehicle department accounts for about 58% of a dealership’s total sales but less than 26% of a dealerships profits.” Yet 94% of your marketing budget is devoted to attracting car buyers into your showroom.  That’s not a recipe for success.

It does create an opportunity.  Unfortunately too many dealers let much of it slip through their fingers.  How exactly can you capture more of this business when you’ve got such a small marketing budget left?  Catch them when they pick up the phone to call you.

On hold messages are the affordable way to advertise to your best prospects at just the right time.

Here’s how messages on hold work

  1. Maybe you’ve sold a customer, who we’ll call “Bill” a car or truck at your Connecticut dealership.  Or maybe Bill purchased your brand of vehicle from another dealer.  Maybe he’s recently moved to Hartford from out of state, or his previous dealer disappointed him.  There’s also a chance that Bill purchased a previously owned vehicle.
  2. Bill’s vehicle needs service, so he calls you.
  3. Your service area is busy, so Bill is asked to wait on hold.  It’s important, so Bill will wait.  But did you know that
    1. 60% of callers placed on hold will hang up in less than 45 seconds?
    2. And 30% of your lost callers will never call back
    3. But…callers will stay on the line up to 3 minutes longer when listening to helpful information.
  4. Your service phone rep picks up Bill’s call again.  In addition to asking about his “check engine light” Bill decides that it’s time for the “60,000 mile service” that he heard about while on hold.  The statistics show that 1 in 5 callers made a purchase based on information they heard on hold.

Affordable and highly targeted

Messages on hold are affordable and highly targeted: they’re guaranteed to reach your best sales prospects at “the moment of truth” when they’re ready to buy.

Will messages on hold work for dealership?  Click here to see the research.

What do your callers hear on hold?

If your callers in Connecticut aren’t asking about helpful information (and services) that they heard on hold, it’s time to call us.  Face it: there’s no “check your marketing messages” light on your phone, so it’s up to you.  In Fairfield County call The Informer about the telephone messages that generate profitable sales: call (203) 655-3920.  In Danbury, New Haven, or Norwich, or nationwide, call us toll free at (800) 862-8896.  Or click here to email us about details.

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