Messages on hold for Auto Dealers in New York “turbo charge” your sales. How? It’s all about how they’re designed: to target your best prospects. Who would you like to start a conversation with? First time callers? To help bring them into the dealership? Or current owners? They can benefit from your Parts or Service Departments. Or maybe you like to build a stronger relationship with for their next purchase.
Messages on hold, at their best, are like introducing a brand new model to your line: when they’re custom designed, they can be whatever you want them to be…and help you to achieve your specific goals.
Messages on hold for Auto Dealers should be custom
When you fail to plan, you plan to fail. So what’s your plan for a successful year? It may help you to look at the past for ideas: where have your sales and profits been generated in the past? Is it new car sales? Or from your Parts and Service Departments? Or do you keep your customers loyal enough that buyers return for Parts and Service?
Understanding what you’re already good at can help you plan for greater success in the future, and how you target your future marketing efforts.
Marketing Tools
You have a wide variety of marketing tools that you can use, depending on your decision about your target market. Different advertising and marketing tactics have different abilities to reach different groups of consumers in New York. And different dealership advertising techniques reach those consumers at different stages of the customer journey.
Think about it: Skywriting on Long Island Beaches and Billboards on The Long Island Expressway or New York State Thruway reach a huge audience…most of whom aren’t considering buying new car. But they can get them thinking about replacing their old hunk of junk. You might also catch their attention with traditional print advertising. Once people start thinking about buying a car they start reading magazines, looking at social media, and eventually looking at websites. That’s when the real targeting starts. You could increase your chances of success at this point by attracting attention with big bold signs outside your dealership, Pay per click ads, local partnerships and community events.
But when they’re interested
When they’re interested enough to dig deeper, your phone will often ring. Consumers want the information that will help them make the right decision. Your goal is to bring them into your showroom or service area. How do you help them take this next step?
Messages on hold reach customers at this point
AT&T Research shows that 69% of business telephone calls are placed on hold…when your receptionist is busy…when she’s looking for a salesperson who’s free…when looking for the information that they want. That’s when messages on hold can help. Messages on hold reach customers at this point of their journey. They can be filled with clichés and boasting about how good you are, which no one believes, or they can deliver focused, specific information…information that your customers want, and that you want them to have.
There’s another dealership not too far from you…a competing brand…or another dealership for your brand. Today’s consumer is comfortable searching for a “deal” wherever they can find it. But if your messages on hold reinforce the value you offer, that can help them take the next step…towards working with you.
Discover what you can accomplish
Why not call for a free 15-Minute Discovery Session to find out what you can accomplish? We’ll ask you specific Discovery Questions, and give you answers and ideas that you can start using today in all your marketing. Schedule your free consultation by calling, in New York City (212) 355-6980, and throughout New York State at (800) 862-8896 today, or email us for details by clicking here.
