You’re looking for a way to use a Message on hold for your company. That can be a good idea, because every chance you get to engage with potential customers is a valuable one, and you don’t want to lose it.
Messages on hold are a very specialized marketing tool. They give you the opportunity to reinforce how you give exceptional value, build stronger relationships, and stand out from your competition. A well written script can help you do all this and more.
Your Message on hold
We all know that working with a professional can yield the best results in anything you do. That goes for messages on hold as well. Homemade (or computer generated) just doesn’t sound the same.
More professional
When you work with a professional who has experience marketing your type of business, that professionalism reflects on you. Here is the message that you want to deliver to your telephone callers with an effective on hold recording:
- Unparalleled Customer Service: Clients come to you when they have a problem. If it was a small problem they’d handle it themselves. But they want the best results, so they call you. The first thing that they expect is customer service. Make your customers feel valued and appreciated at every interaction. Providing value at every opportunity, even if your customer has to wait on hold for a few minutes, is part of that service.
- Trust: if you earn your customers’ trust, you’ll never have to worry about someone else taking your place. Consistency builds trust. There’s “momentum” in every interaction with your customer. Don’t let the momentum turn against you when the customer has to wait on hold. Build on it.
- What makes you unique? What makes you stand out? That really means “Why should I choose you and not your competition?” We don’t always have the time or opportunity to express this to a potential (or existing) customer. Given the opportunity…such as when your customer is asked to wait on hold…use it.
- Find out what your customer needs: it’s a process that’s worth the time it takes. Unless you know that your customer really needs, how can you help them? Understand their needs and use your messages on hold to show them how you learn about them, and how you can help them.
- Show your expertise: it doesn’t matter if you’re a butcher or a brain surgeon, a dentist or a deli, a bank or a burger joint. Your customer wants to make the best choice, so use every opportunity to show your expertise: what do you do that makes you great? What’s your “secret sauce”? Your customer probably doesn’t know, so tell them…every chance you get.
- Exceed Expectations: tell your callers about your testimonials…tell them where to find them…so they can see, first hand, how you exceed customer expectations. That makes a difference.
- Passion: we all respect passion. We’re in awe of it. How will you get the message across about how passionate you are about what you do? Simply saying “We’re passionate…” isn’t enough. That’s where a great script comes in.
Your goals
How would a hold message that accomplishes these goals help your customers…and you? What are your customers looking for? How do they evaluate their options?
Remember, a well-crafted Message on hold can be a powerful tool to captivate and engage your callers. By following these strategies, you can create a memorable experience that reinforces your brand, strengthens customer relationships, and ultimately sets you apart from the competition.
Questions?
If you have any further questions or need assistance with implementing your Message on hold, click here to email us, or feel free to ask by calling (800) 862-8896. Happy engaging.
