Your Marketing Mix is your recipe for success in business in Connecticut. But like any recipe if you leave out one part, the finished product may not turn out as well. Are you leaving the “chips” out of your chocolate chip cookies? Or the cheese out of your Mac ‘n Cheese?
Your Marketing Mix: don’t overlook important ingredients
Connecticut businesses often wonder why their PPC campaign cost so much and got them so little in profits. Or why their internet marketing fell flat. Or email campaigns fizzled. The answer is because your marketing success depends on several variables, all used at the right time, in the right proportions.
The right ingredients
The ingredients in your marketing mix are all the ways that you promote your products or services: print or broadcast advertising, internet advertising, content marketing, social media, etc. But not everything gets purchased on Amazon: at some point many sales come down to an actual interaction with the customer: they pick up the phone can call you for answers they need.
What happens then? That’s when your representative, often an in-house (or “inside”) sales person works to help the potential customer. But, realistically, what really happens first is your potential customer
- Is answered by an automated phone greeting.
- They have to “press 1 for sales” and
- Then they have to wait for “the next available representative”
This originally started at large “call centers” in industries such as airlines and banks. But today’s advanced business telephone systems (such as VoIP service) give every business the ability to handle calls in the same way. Your own company probably already does this. It’s a proven, efficient way to answer your calls. But when we’re the ones calling, we see the problems.
What do your callers think?
What do your callers think about having to wait, listening to the “default” music on hold, or in dead silence? Do they like the generic messages reassuring them that “your call is important to us”?
If you’re like me, you know they don’t. The get frustrated…bored…they can just hang up. In fact, statistics show they do.
Better Option
Your marketing mix is only as effective as its weakest link. The ingredient to the recipe that’s often missing is the best way to keep your telephone caller interested, even if they have to wait on hold.
You can do that with Informer Marketing Messages on hold. They’re custom written messages that give your callers more of the information that they want, and that you want them to have. Callers hear about your best products and services, and what makes them special. They hear about your company, and the value you offer. And they hear about how you can solve their problems.
Interested in fixing the “weak” link in your marketing? Call now for a free 15-minute Discovery Session to learn more about Informer Messages. In Connecticut call (203) 655-3920. Nationwide call (800) 862-8896. Or click here to email us with your questions. The recipe for success depends on using all the right ingredients.
