Custom Recorded Greetings and Prompts will help you sound more professional. That’s important. But what do you want your callers to listen to when they’re on “hold.” The answer is “effective marketing messages”
#Hold Happens
AT&T Research has found that about 69% of business telephone calls are placed on hold. That means that your callers have to wait on hold, too. So what do you want them to hear while they’re waiting? Silence? Computerized music? Or marketing messages?
Marketing Messages let you take advantage of your opportunity to give your callers more information about how you can help them best, tell them about more of your products and services, and how you’re different from your competition. Our team can do it all for you, from strategy to script writing and revision. Then when you think its perfect, we’ll record your new marketing messages for every caller, client and prospect, to hear every time they have to wait on hold
How Marketing Messages Work
Your messages on hold will play every time your caller has to wait for a few moments. It can be in the “queue” while waiting for their call to be answered, or when they’re placed on hold “for a few moments.” This happens more than you think. Recall your own experiences…the calls you made in the past few days, and you’ll understand. If you use Marketing messages on hold lots of your callers will hear them.
Your best opportunities for using marketing messages
The people who call you…to ask questions or place orders…are your best prospects. They’re the ones who are most likely to buy more from you. They’re the ones who are most interested in your marketing messages. How are you developing this high potential group of customers? Filling their inbox with emails? Direct mail? Marketing messages that your callers hear when they’ve already called you are the ones that will have the most effect. After all, they’re already looking for your help! That’s when they’ll really listen to your marketing messages.
How marketing messages work best
There are a few basic principles that make sense, no matter what kind of marketing messages you’re talking about: TV, Radio, Email, Print, Social Media, or other forms.
- Short ideas are better than long ones. That’s because we’re all in a hurry all the time. We don’t have time to pay attention to a long message. And our attention spans are so short that you’ll lose even the most interested prospect if you don’t get to the point.
- Focus your message, or you’ll confuse your audience. Each short message should concentrate on one idea that you want to give your audience. Don’t try to sell everything you have in one message. It doesn’t work. But you can sell one thing. That’s easy.
- Determine your best opportunities. Then plan marketing messages to take advantage of them. All opportunities are not alike. Figure out what your customer’s hot buttons are, and deliver a message that helps solve their problems.
- Don’t waste your audience’s time. Don’t try to “sell them” on products or services that they’re not ready to buy. No one likes to be “sold.” But they love to buy…if you can solve their problems.
Deliver the right message to the right people at the right time, and you’ll sell more. Not sure how to do it? Call for a free 15-minute consultation, and find out how your marketing messages can be more effective than ever.