Marketing Invisalign in Connecticut seems to be a brilliant strategy for increasing your Connecticut dental practice’s untapped potential. Dental Economics® wrote about earning $300,000 in just the first 9 months of incorporating Invisalign into a practice. With results like these, it’s tempting to advertise Invisalign heavily.
If there’s anyone who loves Invisalign, it’s probably Google. PPC might be the #1 way that dental practices try to grow their aligner business. The high profit potential makes pay-per-click advertising seem like a good investment. But is it the right choice?
Marketing Invisalign in Connecticut should start with your existing patients.
Trying to attract more Invisalign patients with Google Ads is popular: in fact it might be the most popular advertising strategy that dentists use, despite the cost: the Google Keyword tool estimates the cost of a click for the top keywords:
| Keyword | Low Bid | High Bid |
| marketing Invisalign | $6.21 | $35.62 |
| Invisalign near me | $6.90 | $71.96 |
| Invisalign doctor | $6.84 | $75.00 |
A large digital marketing agency studio looked at a $1500/month budget in Hartford, estimating about 20 clicks per month at an average $57 per click, or about $1140 spent on your advertising. They estimated 1-2 potential patients would visit the practice to find out about the treatment. That sounds fair, based on $1500 to $3000 profit when a patient signs up, right?
Invisalign has a better idea
Visit provider.invisalign.com, and you’ll see a more profitable suggestion: “74% of the population could benefit from straighter teeth (Journal of Dental Research). If you see approximately 72 patients per week, may have over 1,100 Invisalign candidates” already loyal to your practice. You’re not competing with every other dentist in Connecticut to help them.
These 1,100 candidates represent your highest potential and most profitable potential Invisalign users, and “could expand your practice by approximately $500,000 every year” (according to Invisalign.com).
Starting the conversation
What’s the best way to start a conversation with your patients in Bridgeprt about Invisalign? As a trusted professional, “selling” is unacceptable. The best case is when your patient asks you for advice about Invisalign.
Messages on hold can start the conversation for you
Messages on hold are a proven, low pressure tool for educating the patients who call your practice and are asked to wait “on hold.” In fact, more than 69% of telephone callers to your practice as placed on hold. Many of these callers will hang up within 45 seconds unless listening to something interesting. 85% of callers prefer on hold messages over silence, and 15% of callers studied as about the information that they hear on hold.
What’s the right approach for your practice?
Should you tell patients about your new Invisalign services on hold? You’re helping about 72 patients each week. That has the potential to start 10 new conversations every week without high $1500/month pay-per-click fees.
Invisalign can significantly increase your practice’s revenues. Profitability is different. How much of those new revenues you keep depends on minimizing advertising fees. The Informer is a Dental Marketing Expert, helping practices from coast to coast promote better ideas for oral health, and the financial health of dental practices.
For information about how Informer Messages on hold can start more conversations for your Connecticut Dental Practice click here to email us, or call, in Stamford, Greenwich, and Norwalk: (203) 655-3920. In Hartford and throughout Connecticut call (800) 862-8896 today
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The Inforer has serviced dentists throughout Connecticut for 25 years: Greenwich, Stamford, Norwalk, Bridgeport, New Haven, Danbury, Wilton, Hartford, and all through the state.
Still interested in PPC? Ask us more about it.