Marketing Ideas for hotels all seem to be the same: Build a pretty website, concentrate on SEO, Invest heavily in Booking websites and Pay per Click (PPC), and work on social media. They’re the basics. Every hotel, from 5-Star Resorts to roadside Motels, uses them. You use them…but do you get the response you’re hoping for?
Your marketing is supposed to
- Deliver the right message
- To the right people
- At the right time
When a potential guest searches online, what do they see? The last time I searched for a hotel I found pages of results…all from Hotels.com, Expedia, Trip Advisor, and Booking.com. Yes, there was an ad for Hilton, but it was a “branding” website. None of the results were about your property. Your PPC didn’t show up. None of your social media efforts made a difference.
So how do you make your marketing do what it’s supposed to do?
Hotel Marketing Ideas: One that checks the boxes
You’ll be more successful when you get back to basics: giving your highest potential guests the information that they’re looking for, right when they’re most receptive.
So how do you do that?
Who are the potential guests who are most interested in staying or meeting at your property? (Hint: it’s not the person Googling your area right now…they’re looking at dozens of different options). They’re the ones who are already demonstrating that they’re interested. Who are they?
Your phones ring every day.
When your phones ring, it’s usually a potential guest. They’ve visited lots of booking sites, and looked deeper into your website. They’re interested staying (or booking an event) with you. but they have questions or concerns. They’re trying to make the right choice, and they’re open to suggestion.
That’s your opportunity.
That’s your opportunity to give your callers more of the information that they want, and that you want them to have.
You can do it
…with Informer Messages on hold. Informer Messages are the marketing messages that your telephone callers hear every time they have to wait on hold. And it’s easy: your Informer Hotel Marketing Consultant will work to learn about your property and use those ideas to develop a custom marketing script, written to help you reach more of your sales and marketing goals. Your Informer Messages can even be updated each season to talk about all the best reasons to stay with you at every time of year.
What do your callers hear on hold?
Right now its probably just “music on hold.”
Give your callers something better. One of the best marketing ideas for hotels. Informer Hotel Marketing Messages.
Click here to find out more, or call us direct at (800) 862-8896 today.