Marketing for Real Estate brokers is the stuff that gets potential buyers and sellers to notice, be interested, and finally decide to work with you. To compete with the growing number of “brick and mortar” and “online” real estate brokers, marketing for real estate brokers is the key to success.
Where to learn marketing for Real Estate Brokers
You can study marketing for real estate brokers just by opening up the newspaper, or by searching “real estate brokers” on the internet. You’ll see an unlimited variety of approaches. You’ll find examples, courses, blogs, and white papers. Expenditures on marketing for real estate brokers is high, and increasingly competitive.
Successful Marketing for real estate brokers that helps capture more clients
Most advertising and marketing is created to attract attention. Photos of beautiful houses and happy families catch everyone’s eye. Unfortunately, just about everyone looks, and moves on. The pictures are pretty, but aren’t anything we’re really interested in. That’s why so much marketing for real estate brokers falls flat. Its goal is to grab the attention of a mass audience, whether or not they’re interested in buying or selling.
Marketing for Real Estate Brokers that holds on to customers
There are plenty of buyers and sellers in the Connecticut and Massachusetts market. This region is dominated by one or two large brokers. Can marketing for real estate brokers help others increase your share of the market? National Association of Realtors’ research shows that too many real estate brokers miss chances to “hold on” to prospective clients after they have attracted their initial attention.
Gaining a new client depends on having a complete sales plan that will show how you can help them best. It means communicating your skills, experience, and success, and how you can offer them the same advantages. But most prospective clients don’t have time for all that, do they?
A new idea in marketing for real estate brokers
One targeted tool that will help you communicate how you can help clients is Informer Messages on hold. Informer Messages have worked for real estate agents large (some of the largest corporations and the largest family owned companies) and small (two person agencies!) to help them deliver “the right message to the right people at just the right time.” Informer Messages on hold educate your phone caller, and provide key information in the time that your phone callers now waste on hold.
The most effective marketing for real estate brokers delivers the right information to your customers. Call for a free 15-minute coaching session about how you can use the same tools the big guys do! In Connecticut call 203-655-3920, in Boston and throughout Massachusetts call 800-862-8896.