Marketing for movers is more than just getting leads. Think about your own experience: how leads did you work on last month? How many of those turned into jobs? With a “batting average” like that, would you make it into Cooperstown? (I didn’t think so)
So what’s the problem? And the solution?
Marketing for movers only starts with a lead
Leads come in every temperature, from red hot to ice cold. So how what can you do to warm more of them up, and close more deals? Believe it or not, it’s more than just coming up with the lowest price.
First, start with quality leads. Lead brokers will sell you a lead to anything that’s alive. Those are “a dime a dozen” and rarely worth the price. Two types of leads that have higher value are “pay per lead” inquiries from websites like Angie’s List, and personal referrals you receive from networking. I’ve seen movers get plenty of “warm referrals” from networking groups like BNI. Invest time and energy at BNI and you’ll get quality leads.
Moving companies need a quality website
Potential customers start by searching for local moving companies. Be sure that your website shows up on page one. Great reviews will help get you there, and help attract a customer’s attention. If you don’t have more reviews and a better Google rating than your completion, customers will call your competition. Need more or better reviews? Click here to find out how to get them.
Every mover invests in getting marketing leads
It’s what you do next that makes all the difference
- Be Prepared. When you’re generating leads, be prepared to answer phone calls with quality service. Train your phone reps, or get help training them. It doesn’t take much, but if you’re going to move all my valuable possessions I want to hire someone professional. Prepare your pitch. Prepare your best answers to “Frequently Asked Questions.” Keep improving them to get the best response.
- Have a Free Offer, such as a “Moving Guide” to send to your prospects. When you do they’ll have a reminder about your company, and you’ll have their email. Then follow up with a weekly email campaign using Constant Contact, Mail Chimp, or other easy to use service
- Sound more professional. Do you get a lot of phone calls? Or when phone calls come in, do you have to transfer callers to a sales rep? AT&T says that 69% of business telephone calls…your calls…are asked to “please hold.” When you place callers on hold, what do they hear? Dead silence? VoIP music? Why not make “hold” time a marketing opportunity with marketing messages that help you sound more professional, and reinforce the value you offer. Informer Messages on hold have successfully worked for some of the biggest names in the moving industry.
Long term marketing movers
Try for future business. Once you capture a customer’s email address, why not send them a helpful email every 6 months? Fill it with tips that homeowners will appreciate. Odds are that in 7 years they’ll be moving again. 7 years may see like a long time away, but in 7 years you’ll like it when they call you!
Sponsored by:
