Marketing for medical practices in Connecticut often focuses on traditional strategies: websites, Google ads, social media, and mailers. While these are important, they can be expensive and may not fully reach patients who are already engaged with your practice.
Marketing for Medical Practices in Connecticut: Thinking Differently
Medical practices looking to grow should explore both typical and outside-the-box approaches to marketing. Here’s how you can do both to attract and retain more patients.
The Usual Marketing Tactics
Most practices rely on:
- Search Engine Optimization (SEO) for their websites.
- Google Ads targeting local patients searching for services.
- Social media posting to stay visible.
- Direct mail for seasonal campaigns or new patient outreach.
These can be effective but are often costly and require ongoing management.
Outside-the-Box: Engage Patients Already Calling
What if you could market to patients who are already calling your practice?
Patients often call to confirm appointments, ask questions, or check on test results. They’re already engaged and waiting on hold—making this the perfect time to share information about your services.
Using custom marketing messages on hold allows you to:
- Highlight seasonal services that Connecticut residents need like flu shots or wellness visits.
- Educate patients about additional services such as telemedicine, lab testing, or new procedures.
- Reinforce your practice’s commitment to patient care and professionalism.
More Effective and Cost-Effective
Compared to high ad spend, marketing messages on hold are:
- Low-cost and consistent.
- Reaching patients at the exact moment they’re engaged with your practice.
- A tool for building trust and reinforcing your expertise.
A Better Way to Market While You Practice
Marketing for medical practices doesn’t have to be expensive to be effective. By using your phone system as a communication channel, you turn hold time into a patient education and marketing opportunity.
Informer Messages on Hold: Specialists in Medical Marketing
Informer Messages on Hold specializes in medical practice marketing, creating HIPAA-conscious, engaging messages that align with your practice goals. Informer provides a complete service, including strategy, script writing, and broadcast-quality recording, along with coordinating directly with your phone service company to make implementation seamless—so your practice sounds more professional and caring every time a patient calls. Contact us today to learn how we can help your practice grow while you care for your patients. In Stamford, Danbury and Hartford Connecticut call us at (203) 655-3920. Nationwide call (800) 862-8896. Or simply click here to email us.