Marketing EPAT (Extracorporeal Pulse Activation Technology) most effectively starts from within: when you invest in this new non-invasive therapy, it’s important for your investment to pay off right from the start. But new patient acquisition can take time. So what can you do?
You can start by building from within, by educating your existing patients is the easiest first step, and then leverage their results to gain new patients.
Marketing EPAT to your current patients.
Your current patients know you, and how you’ve helped them before. They trust your judgement and they’re open to your best advice. So they’ll accept your recommendation to try EPAT much more readily than prospective patients who you’ve never treated before.
The first step
For practices looking to grow, the sure-fire first step is to introduce your newest treatment to your existing patients. Show how Shockwave relates to what they already know, and educate them about how this innovative technology works in tandem with other treatments you offer to ensure the very best outcome.
So what’s your plan to introduce Shockwave therapy to your existing patients?
Brochures in the waiting room? (The ones that are still collecting dust)
Email newsletters? (Great idea, but again, we delete most everything that clogs up our email inbox)
Introducing it during an exam? (Maybe, but there’s a better approach that’s less “salesy”)
There’s a new way to educate patients.
Your office is busy, with patients calling to book appointments. According to the AMA, up to 69% of telephone calls to practices are asked to “please hold.” And that time is frequently boring, and frustrating…listening to Muzak…or in dead silence.
There’s a new way to put callers on hold that gives you the opportunity to educate them. Replace music with information that they want, and that you want them to have. Introduce your newest therapy, and the benefits you can now offer. Let telephone callers listen to custom written messages give your callers the key information about Shockwave’s effectiveness, and how it is the non-surgical treatment option for faster healing, with no risk.
The result?
As current patients try EPAT, word of mouth spreads…between athletes, between “weekend warriors,” between your patients and their friends. Social media support follows, spreading the word. Potential patients notice, and call for more information. New Patient Acquisition and informing patients of a non-invasive road to recovery is a lot easier when you take every opportunity to tell them about their options.
Trying Messages on hold
Informer Messages on hold have worked with both EPAT manufacturers and providers, educating patients about Shockwave since 2016. A major US distributor of EPAT has recommended us to their providers, and introduced us an effective way to build their EPAT practice.
These same marketing messages that educate current patients then help you take the next step: helping convince future patients to make that first appointment, so you can win them over as loyal patients with you results.
Will it work for you? Why not call to talk about how our experience building EPAT practices around the country can be put to work building your practice today. Call for a free “EPAT Marketing Discovery Session” in New York at (212) 355-6980, in Connecticut at (203) 655-3920, and Nationwide at (800) 862-8896. Or click here to schedule your Discovery Session by email.
