What the best marketing tip you’ve gotten recently? Here’s one you can use, and you can afford.
What happens when your advertising is successful? Or your Adwords brings more potential customers to your website? Unless your company name is Amazon or Walmart, lots of your customers will pick up the phone, or place their order, or to talk with you about what they’d like to buy.
Marketing Tip: hold on to your customers
What’s the first thing that happens when a customer calls? Many of today’s phone systems have “Automated Attendants” that answer the phone for you. That puts the caller in the “queue” to be answered. They wait on hold. The other option is that a “live” person answers the call. And puts the caller on hold. Here’s a marketing tip: 69% of business calls get put on hold. Don’t waste the opportunity to start helping your caller right away.
Marketing Tip: your callers want help. So help them.
Here’s a marketing tip I learned very early in my career: your best prospect is the person who contacts you because they need something, or want something. So my marketing tip is to help them in ever way possible. Offer them value up-front, just because they called.
Marketing tip: use messages on hold
Every time your phone rings, it’s an opportunity to provide value. Why not use the time your customers now waste on hold to give them ideas, tips, and advice. Showcase your expertise. Give them ideas that will help them sell more, increase profits, and get more customers. Or that will make their lives easier, better, or richer.
That’s what Informer Messages on hold do. Unlike the same-old scripts you hear with most messages on hold, Informer Messages really are custom written (not customized).
The best marketing tip I can give you is to provide value in every way you can. Take advantage of lost opportunities. Let me show you how Informer Messages on hold can help. In Connecticut call 203-655-3920 for a free strategy session, today.