Legal Marketing is on the rise. Ever since the landmark court decisions that upheld the first tentative moves into marketing for law firms, attention that lawyers have paid to marketing has gone from 0 to 60 faster than a Corvette! In fact, it’s still growing at a rapid pace, with a recent research in the Law Society Gazette predicting that 42% of law firms will increase their legal marketing in the coming year. The days of “hanging out a shingle” and sitting back are long gone. Using the right legal marketing tool s is vital for your practice to survive in a sea of lawyers.
Legal Marketing Trends
When asked about the future of marketing for lawyers, Larry Bondine, publisher of National Trial Lawyers and former Editor-in-chief of Lawyers.com, had six key trends he saw for legal marketing, including increased reliance on websites to generate leads, review sites, content marketing and free newsletters, and social media.
Legal Marketing has to do more
Legal Marketing has to do more than attract prospects: it has to help “close the deal.” American Marketing Association research probably applies just as much to legal marketing as to product marketing: up to 96% of marketing expenditures are solely to attract a prospect’s attention. As little as 4% of marketing efforts remain to help the prospective client take “the next step,” deciding which lawyer to choose. In the absence of competition, that’s fine. But with so many lawyers investing in attracting prospective clients with legal marketing, neglecting “the closing argument” is a losing strategy.
Affordable legal marketing tool
Lawyers aren’t trained salespeople. So here’s a tool that can help them start the conversations that will sway the prospective client: Informer Messages on hold. Affordable, Informer Marketing Messages can be a small one time investment that continues to provide evidence of a lawyer’s credentials and merits without a sales pitch or pressure, simply by providing valuable information to your telephone callers in the time they now spend waiting on “hold.” Informer Messages capitalize on the opportunity, when your prospective client is focused on how you can help, and delivers a convincing message. With a well planned script, this legal marketing tool can help win more clients, so you can win more cases. For a 15-minute Free Consultation call us: (800) 862-8896.