IT Marketing: what are your customers’ hot buttons?
Experience shows that “IT Marketing” using hold messages that focuses on their customer’s hot buttons gets the best response. Most hold messages start from the wrong direction: what the company wants to sell. That usually overlooks the customer’s needs. When you launch any IT marketing campaign, you’ve got to remember that people hate to be sold, but they love to buy. When you start planning and then writing the script for your hold messages with your client’s hot buttons, you’ll have more successful IT Marketing, your telephone callers will respond better, and you’ll sell more.
Thinking about your customer’s hot buttons is a great exercise. Like the “keywords” that get your website found on Google, your customer’s hot buttons are the ideas, the problems, and the challenges that have motivated them to call you. Our goal is to show your customer that you can solve their IT Marketing problems, and help you sell more.
IT Marketing Hold Messages should use Hot Buttons
IT Marketing couldn’t be more competitive. Identifying your customer’s hot buttons and using them in your hold message script takes a bit more time than simply writing down a long list of your products or services. But the investment will result in more profitable messages on hold for any business.
We recently installed new Informer Messages on hold for the local office of CMIT Solutions, an IT Marketing company. CMIT Solutions is a nationwide provider of information technology (IT) services and solutions for small and mid-sized businesses (SMBs). With more than 800 consultants and technicians, CMIT has expertise in all technologies and industries, and their IT Marketing is highly successful.
Marketing IT Support for CMIT
It would have been easy to just make a “laundry list” of CMIT’s IT services. But for IT Marketing to get results, you have to go further. Creating an IT marketing tool that customers will be interested in and want to know more about results in hold messages that get the response that CMIT wanted: helping more customers, and marketing more of their services. It’s a process that should continue on a regular schedule. We’ll keep talking with CMIT to continue to find more of their callers hot buttons, and use them in the best way to help CMIT reach more of their sales and marketing goals.
Going through this same process will make any marketing tool more effective. It’s the process we go through for every client, every time we update their Informer Messages on hold.
If you have been looking for a IT marketing tool that will help in sell more services to your existing customers, this is the best way to start. Putting in a little work up front ends up paying you back in the long run.