Innovative marketing ideas are the key to small business marketing. Big business can drown us in sea of commercials that are “the same old thing.” But small business can’t afford to overwhelm us: small business needs innovative marketing ideas that catch your attention right away, and get you to act.
Innovative marketing ideas can be less expensive
Back in 1984, the first book I know of that was dedicated to great marketing ideas was published. “Guerilla Marketing: Secrets for making Big Profits from your Small Business” by Jay Conrad Levinson was an immediate best seller. In a series of 27 short stories, Levinson showed how low budget marketing ideas like direct mail, outdoor advertising, radio, advertising specialties, and public relations could make a big impact, even on a small budget.
Innovative marketing ideas that we like best.
Guerrilla Marketing was written before the dawn of online marketing, so many of the ideas have been updated to talk about affordable new techniques that work. But the same theories apply: to approach consumers in a way that your competition isn’t using. Many of these innovative ideas aren’t flashy…they just work.
Innovative marketing ideas for selling more to existing customers
One of the innovative marketing ideas that Levinson talks about is Messages on hold. On hold marketing delivers the right message to the right people at the right time: when they’re already thinking about you and how your company can help them. When a “satisfied customer” calls you to place an order or ask for service, it’s the perfect time to inform them about additional ways you help them. If you have “complementary” products (products that “go together” like bread and butter, or pretzels and beer) you’ve got an opportunity to increase your average sale by selling both at the same time.
“Upgrade” sales are another great opportunity when your customer is ready to buy: offering discounts for “the large economy size”, or incentives to “upgrade” (for years Japan Airlines knew that every caller wanted to book a seat. So their Informer Messages on hold stressed the advantages, and prestige, of upgrading to a business class seat…because business class seats were over 650% more profitable!)
What are your best opportunities to help your customers better? Using innovative marketing ideas and proven guerrilla marketing tools, like Informer Messages on hold offers a more affordable way make big profits from your small business. Call now for a Free Strategy Session to identify your best opportunities: 800-862-8896.
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