Sonic Brand: How You can use it to Sound Unique
When we talk about branding, most people think visuals—logos, colors, typography. But there’s another dimension your brand can occupy, one that’s often overlooked: sound. Because it’s usually forgotten, the idea
Auto Attendant Recordings: Why They Matter: Optimize Yours
When callers reach your business, your Auto Attendant Recordings serve as both greeter and customer service provider—routing calls efficiently and reinforcing your brand voice. A polished recording reduces hang-ups, builds
Strategic Messages on Hold: Turning Dead Air into Engagement
Most on‑hold messages in Connecticut are a hodgepodge of random facts, generic promos, and bland music—crafted without any real strategy. But strategic messages on hold do much more than fill
Cloud Phone Systems: Elevate Your Customer Experience
Imagine this: You’ve got a caller waiting on hold. A potential customer is on the other end, or an important client, waiting. But instead of just silence or generic hold
What Are On Hold Messages? (And Why You Need Them)
When someone calls your business and gets put on hold, what do they hear? Silence? Elevator music? Or… a powerful marketing message that turns a routine call into a revenue
Dental Revenue and the Impact of On-Hold Messaging
Every call to your dental office represents an untapped opportunity. In Connecticut many patients call only to schedule a routine appointment, few realize the breadth of services your practice offers.
On Hold Messaging: The Secret Communication Channel
Think about it: your phone rings. Your office is busy. So your caller…your prospect…is asked to “please hold.” Or is automatically placed on hold by your automated attendant. What happens
Sound Branding: The Neglected Part of Branding in Connecticut
In Connecticut companies pour resources into every aspect of visual identity—carefully chosen colors, meticulously designed logos, and memorable business cards. Yet, there’s one critical component that often goes unnoticed: sound
Why messages on hold don’t work: 12 mistakes
Do you have messages on hold? Are they an effective marketing tool…or white noise that your callers have to listen to while they’re waiting on hold…and getting more frustrated by