The Hartford HVAC Market is crowded and competitive. Angie’s List has 74 Top HVAC contractors in the Hartford Area, and there are many more that aren’t listed. Your HVAC marketing has to make you stand out from the crowd, and reinforce the reasons to choose your company. HVAC marketing in Hartford must do more than give cliches about great service, well trained technicians, and 24/7 service.
HVAC Marketing in Hartford: your best opportunity
There are over 374,000 “housing units” in Hartford, Connecticut, and, on average, up to 50% express some dissatisfaction with the comfort level of their home. Aging Baby Boomers are also more likely to stay in a home longer than more mobile younger consumers, and they’re more sensitive to HVAC issues. HVAC marketing in Hartford should focus on comfort issues, and offering enhanced personal service, appeals to this group.
Addressing simple but annoying issues in your HVAC marketing can gain the attention of these Hartford home owners; issues such as rooms that do not comfortably heat or cool, thermostats that aren’t in the right places, and unbalanced heating or cooling. Too often HVAC marketing focuses on selling new products to Hartford homeowners rather than solving problems. Solving problems often does require new equipment, but effective HVAC marketing focuses on customer needs, not what you want to sell!
Long term HVAC Marketing in Hartford
What’s your approach to HVAC Marketing in Hartford? Is it a quick sale and move on? Or do you work at creating long term relationships? Services such as heating or cooling maintenance contracts, guaranteed emergency service, system balancing, and free advice go a long way to developing loyal customers, which drastically increases “lifetime value” of a customer. It’s also 8 times easier and cheaper to keep a customer than to earn a new one.
What are your HVAC marketing plans for the Greater Hartford market? Are you building customer loyalty every day? Are you using tools that continually educate your customers about the value you offer, such as email newsletters, social media, customer surveys, networking and messages on hold? They’re easy to use, highly efficient, and cost effective.
Need ideas about using affordable Informer Messages on hold for your Hartford HVAC Marketing? In Connecticut call (203) 655-3920 for ideas you can use today.