HVAC Advertising in Hartford, Connecticut, has come a long way, and most successful Heating Ventilation and Air Conditioning suppliers use at least most of today’s basic marketing techniques to advertise their companies. Everybody knows the basics:
– modern looking mobile responsive website
– targeted SEO
– Direct mail: large postcard mailings 90 days in advance of each season: heating/cooling
– Pay per click (ppc) advertising to reach new prospects on page 1 of Google
– For advanced marketers: remarketing/retargeting
Every one of these marketing tools has the same job: to make your phone ring. Whether you’re selling or servicing a furnace, or a central air conditioning system, your customers don’t buy with a “click.” They call you.
HVAC Advertising in Hartford attracts attention
But that’s just the start. Successful HVAC suppliers understand that buying is a 5-step process:
- recognizing problem
- searching for solutions
- evaluating your choices
- selection, and
- purchase
The “standard” HVAC Marketing steps get you noticed. But they only get you to step 2 or 3. What about helping your customer take the next step?
Informer Messages on hold make HVAC Advertising in Hartford more effective
What happens when your phone rings? According to AT&T research, 69% of business telephone calls…your best prospects…are placed on hold. Your caller, someone who wants your help and wants information, sits listening to canned music…or in dead silence.
There’s a better solution: why not turn telephone “hold” time into a marketing opportunity. Help your prospect move through the steps…2…3…4…by giving them information and evidence that will help them purchase confidently.
How can Informer Messages improve HVAC Advertising in Hartford?
Simple: by providing your sales prospect with information that they need in order to buy. Educate them about the most important considerations when servicing or replacing their furnace or air conditioner.
What would you like your customer to know? What do they need to know to see that you’re their best choice? The Informer’s marketing team will deliver that message in time that your callers waste on hold…if they wait. Everybody knows that your callers are impatient. So you won’t be surprised to hear that 60% of callers placed on hold will actually hang up within 45 Seconds. 30% will never call back. So all your hard work getting noticed will be lost.
Callers listening to interesting information actually hold longer: up to 4 times longer before hanging up. 85% of callers prefer messages on hold to silence (Cellular Magazine). And messages on hold generate 15% more inquires, and 1 in 5 callers make purchases of products and services mentioned on hold (Telemarketing Magazine).
It’s easy to improve your HVAC Advertising in Hartford
…with Informer Messages on hold. You can accomplish more on every phone call. Find out how with a free 15-minute Discovery Session. Sign up for yours today: In Hartford and throughout Connecticut call 203-655-3920. Nationwide call 800-862-8896. Or click here to email us.
