Ok, you’ve got an amazing new website. Now it’s time to figure how to increase website traffic. You can try doing what every business in Connecticut else does…working on complicated SEO or an expensive Pay Per Click campaign. Or you can do it the way that will be most likely to increase what you really want: Sales. Custom Loyalty. And Raving Fans.
So how do you do it?
How to Increase Website Traffic
There are basically two types of people in the world:
- People who have never heard of you
- People who have heard of you.
Group 1:
When you first build a website, marketing gurus tell you how you’ll reach everyone in Connectcut. All those people who have never heard of you can now find you online. And just about all of them aren’t at all interested in what you do.
With the right SEO and PPC you can catch their attention, dominate Google Search, and get everyone to your website. But the truth is that they’re not your path to success.
If you want to increase sales, build customer loyalty, and create raving fans, you have to look “closer to home,” at a smaller subset of internet users: you have to look at your customers and potential customers.
Group 2:
The people who have heard of you…your customers, and the people who are already looking for the solutions you offer…call you for more information. Prospects call with specific problems, to see how you compare to your competition. Customers call because they know they need you.
They’re your best path to new sales, so why give them information that they want, and that you want them to have? You can do it with Informer Messages on hold.
Informer Messages give you a new opportunity to deliver your message. They’re custom tailored to give the right information to the right people at the right time. And they do it in the time that your telephone callers now waste on hold, listening to music or sitting in dead silence. They’re probably waiting on hold right now because all the research shows that most of your callers are asked to “please hold.”
Send them to your website
Give your callers information about what they’ll find on your website while they’re waiting on hold, and you’ll increase the best traffic to your site. They can learn about
- your newest product or service
- the quality or value you offer
- how you’re different from your competition
- where they’ll find answers to FAQ
That’s the best SEO
So who do you want finding your website? Random people your SEO pulls up, or your best potential customers. #holdhappens. so make it a valuable marketing tool. Call to find out more: In Connecticut call (203) 655-3920. Nationwide call (800) 862-8896. Or click here to email us, and ask for a Free 15-minute Discovery Session to discover how your website can do more for you than ever.
