How to cope in The New Normal is the question on so many business owners’ minds that I started listening closely to what was working for them, and thought that I’d share them.
How To Cope with The New Normal
- Stop, and assess the situation. Everyone knows that news outlets thrive on shock value. Trying to put all the bad news aside, what’s your realistic situation? Sometimes it’s not as bad as it may seem. Are you facing a temporary setback, or is are most drastic measures called for to make major changes
- What can you control, and what can’t you control. We’re each dealt a hand of cards. Focus your efforts on what’s in your control. Change what you can.
- Supposedly (but not really) the Chinese character for “crisis” is made up of two different ideas: “danger” and “opportunity.” In every crisis there may be opportunities for those who can take a step back and find them.
- What’s changed, and what’s the same? While there are many people are hesitant to go to retail stores, these same stores do have necessities that they need to get some way or another (like chocolate and toilet paper)
- What do you do best? This was the reason you were successful in the past. How can these same skills help you thru the current situation? While many of us keep trying to work on our weaknesses, I’ve hear it said that one secret is to improve your strengths. Many times you can outsource the things you don’t do well (and never will…like accounting)
- Customers come, and customers go. Give them reasons to come back.
- Take a break. Getting out of the office for a short while at lunch can help. Doing something exciting over the weekend can change your outlook.
- Find the most positive thing you can do. Do it.
- What was the project you thought was really important in January, but were too busy to do? Why not do it now?
- Remember networking? It’s different, but it’s not dead. Call your best connections. Help them out. They’ll return the favor.
This too shall pass
I talk with people all day, every day. I’ve heard how things have changed. April’s crisis has changed…it’s not gone, but its working better
What are your goals?
There might actually be new ways to reach them now that didn’t exist before.
There’s always a New Normal. Our job is to find the best way to cope with it, and make it work.
Why not try giving your customers ideas about how you can help them in The New Normal. Informer Messages on hold can help.
