Hold Messages for hotels give your hotel the ability to make the same kind of powerful first impression that a Lobby renovation makes when a potential guest walks in your front door…without having to spend a fortune. Walk into any hotel and you’ll immediately form an opinion…in as little as 3 seconds…of everything that you expect from the hotel, from rooms to food service, meeting rooms to hallways. We just “know” what to expect the instant we come through the door.
Messages on hold make that same unforgettable impression when a potential guest calls your property.
Hold Messages Make First Impressions
First Impressions Matter. They set the tone for everything that is to come. Scientists have shown how powerful first impressions really are, and that reversing them is a daunting task. The influence us and everything that follows.
That’s why it’s so important to make the right first impression…in a job interview…on a first date…and when a potential guest picks up their phone and calls you.
What are you doing to take control of that first contact, and make the impression that welcomes new guests?
They’re a marketing tool
Custom messages that your telephone callers hear on hold are a marketing tool. They’re a subtle yet effective way to deliver your message to a willing audience.
#holdhappens…in “Select Service” Hotels just like in prestigious 5-Star properties. It’s what you do next that makes all the difference. You can use them to build your reputation, to “set the tone” that matches your branding. And by strategically incorporating promotional content, you can boost revenue and increase desire among callers.
Promoting services
What are your sales and marketing goals? What would you like to accomplish right now? Advertising on hold gives you an opportunity to provide valuable information, from upcoming events in the area to on-site facilities, special promotions to signature amenities. Entice your caller by telling them about your spa’s rejuvenating treatments or the upcoming live music event in your hotel’s lounge while they’re waiting on the line. It’s not just “holding.” It’s an experience.
Focus on your property
Many hotels feature “brand” messages. We’ve even worked on them for brands you know and recognize. But the messages that help you…and your bottom line…focus on your property, your destination, and your guest’s desires.
What are your goals?
Put marketing messages on hold to use at your property…not building a national brand, but instead delivering information that will inspire your next phone caller to book with you. And the caller after that, and after that. Hotel Messages for hotels work for you on every phone call, with every potential guest.
