Helping Customers: It’s not just a good way to succeed. It’s the only way.

Helping customers in is what businesses in Stamford, CT are really here for.  Sure, you want to be profitable.  But achieving lasting profitability starts with building loyal customers.  And helping customers better than your completion.

You can have the product in Connecticut…or the world. But if you fail at customer service, you’ll end up losing customers.

So why do so many businesses…probably your competitors…ignore an obvious problem?

Helping customers is profitable

That’s right: every part of helping customers is helps you build loyalty and profitability. And providing top level customer service is the proven way to do it. Have you ever seen the list of America’s most profitable corporations?  They’re also the companies that provide the very best service in the country.

Chic-Fil-A.  Trader Joe’s.  Amazon.  Wouldn’t you like your company to be on that list?

Start with “customer support”

Mention “customer support” and you’ll hear endless stories filled multiple phone calls, waiting on hold, listening to terrible music.  It can be so painful that we give up.  We’ve all been there.

Want proof?

That’s because most companies don’t think of “customer support” as “customer service.”  Customer service builds value.  A survey of consumers by Harris Interactive found proof:

  • 86% of consumer will pay more for a better customer experience
  • 89% of customers…some could be yours…began doing business with a competitor following a poor customer experience

Yet one of the most well-known personal computer companies in the country “offshores” their customer service to cut costs.  The maker of the leading small business accounting software simply eliminated “customer service” and will refer you to a “community bulletin board.”

I read a great report on replacing old fashioned “customer support” with a quality “customer experience.”  It was really inspiring to read about “continuous improvement” and how the main thing about how “customer support agents” should be “support” and helping your customer in every way possible.

As a consumer who has spent (more than) my fair share of time calling for “customer service” I’ve seen the difference between good and bad experiences.

What are you doing to create a superior customer experience?

Customer Service Tool for Connecticut Businesses

Informer Messages on hold work at customer service departments for companies large and small, in Connecticut, and throughout the country.  We understand that hiring enough quality customer service representatives is a challenge, so that some of your customers’ telephone calls may wait in a “queue” before being served.

The best customer experience begins when they pick up the phone to call you.  So, while they’re waiting for their call to be answered, why not let them listen to interesting information about your product, helpful hints, and suggest solutions to their problems?

You can, with custom written Informer Messages on hold.  How do they work?  Click here for answers to Frequently Asked Questions.  Or, for “out of the box” ideas about content to offer your customers, click here to email us, or call for a free 15-minute Discovery Session: In Connecticut call (203) 655-3920.  Nationwide call (800) 862-8896

Helping Customers in Connecticut, and Nationwide