Invisalign® changed the dental industry for good when Align Technology launched the virtually invisible braces in May of 2000. In just 16 years, this product has taken the profession by storm, and there’s no turning back. But how can you grow your dental practice with Invisalign? As a dental professional, there’s an important choice to be made.
It’s easy to grow your dental practice with Invisalign
As a dentist, your patients entrust you with their dental health. Dental techniques and products are constantly evolving and improving, and Align’s technology is one of the most popular…and most widely advertised. It can also be one of the most profitable.
A study presented at the American Association for Dental Research (AADR) in 2012 showed profit potential of $1000 per hour of chair time, 33% more profitable than even conventional braces. According to Align, by treating just a small percentage of suitable candidates who are already patients—just two cases a week—you could expand your practice by approximately $500,000 every year.
These candidates, your existing patients, are already coming to your office for their checkups twice a year. They already know and like you, and are open to learning about Invisalign.
So what’s the formula that lets you grow your dental practice with Invisalign?
You didn’t become a dentist to be a salesperson. Align created a new dental health tool, and now you can use new marketing tools to tell your patients about how Invisalign can help them.
Informer Marketing Messages deliver the message about Invisalign when they call you…and are typically asked to “please hold.” In today’s busy dental office, phone calls from patients and potential patients often come in “waves,” too many for your front desk to handle. So callers wait on hold.
While they’re waiting, Informer Messages deliver your message, telling them about your practice, your specialties, and educating them about good oral health. This is the perfect opportunity to educate your existing patients about Invisalign. Research shows that 74% of Americans could benefit from straighter teeth (Brunelle, et. al. in Journal of Dental Research). Informer Messages playing on your phones can tell your patients about Invisalign and start the conversation for you. Callers ask about the information they hear on Informer Messages.
Can you grow your dental practice with Invisalign?
Informer Messages on hold already help other dental practices increase inquiries for some of Invisalign’s Top Producers. They can work for you, too. Find out how with a free 15-minute consultation.
Already an Invisalign provider? It’s time to find out about Informer Messages on hold, and help more patients.
For your free consultation call (800) 862-8896 today!
Invisalign® is a registered trademark of Align Technologies. The Informer is a great way to promote and grow your Invisalign® business, but is in no way affiliated with Align Technologies.