Informer Messages? Or Elevator Music?
Let’s see…what you really help you achieve more this year? What might help you with customer loyalty, increasing your average sale, and reaching more of your sales targets? Playing music on hold?
Music on hold
On one hand there’s “Elevator Music.” So “Elevator Music” can be part of your marketing plan, too. No one likes music on hold.
Better than Music on hold
Informer Messages on hold are a little different from playing “Elevator Music” for your callers on hold. They use a strategy that will help you show how you’re different from your competition. They talk about the value you offer. They talk about the “hot button” problems that your callers need your help with.
So what’s right for you? What do you want your callers to hear when they wait on hold… something that reminds them of floss? Or something that reminds them how you can help them better.
4 out of 5 switch from music on hold
By the way, 4 out of 5 Dentists we’ve called have switched from playing “Dentist Music” on hold to using Informer Messages. Give us a call and we’ll tell you why dentists find it so profitable and how you can get rid of the stigma of music on hold.