Dermatology Advertising is supposed to help prospective patients find you, and help build a busy and successful practice. But the truth is that some Dermatologists are most successful than others. What’s makes the difference?
Dermatology Advertising: Different goals
There are different types of advertising, each with a slightly different goal. Most advertising either “builds your brand” or tries to “fill an immediate need.”
David Ogilvy, the best known of the “Mad Men” was a master at building a brand. He started by deciding on just the right ‘image’ you want for your brand, so that it will appeal to your customer. It’s a process that, when successful, makes your brand attractive to your customer. You can find his 38 Point treatise on Advertising that sells by clicking here.
Filling immediate needs is different. Ogilvy wrote about “How To Create Advertising that Sells.” It delivers the right message to the right people at the right time. “It is the benefit for the consumer” that prompts your customer’s action.
Fast Response from your Dermatology Advertising
Did you know that most successful advertising you do is to your current patients, especially when they’re focused on your help. This includes digital waiting room advertising, counter displays (brochures, educational materials, and actual products), magazine covers (that fit over standard magazines), and even “tissue box covers” can all contribute to awareness of the treatments that can help patients.
Everyone knows that your phones get busy during the day. That means that callers often have to wait on hold.
You have a choice.
Your callers waiting on hold can listen to
- nothing, just dead silence
- the radio or other music on hold
- information about your practice and how you can help them better.
Dermatology Advertising On hold
You can give your callers information they want, and that you want them to have, with custom recorded marketing messages on hold. Informer Messages are created with your practice, and your patients in mind. Since every practice is unique, we create a unique message that will help you best.
What would you like your patients to know more about? How can you help them even better? Let’s talk about the dermatology advertising tool that’s guaranteed to reach your best future consults: everyone who calls. For a free strategy consult, call today: (800) 862-8896