Today’s Dentists realize that Dental Practice Marketing can be the key to their success.
Ask any dentist, and the answer you’ll get will probably be “word of mouth” (no pun intended). But what if that’s not enough? What if you don’t have enough patients…and you’re impatient to grow? Then it’s time to investigate Dental Practice Marketing.
Dental Practice Marketing includes…
Look at the American Dental Association’s website and you can buy a guide filled with popular dental practice marketing ideas that every dentist uses, including websites, search engine optimization, Facebook, and even “reputation management.” Dental Practice Marketing attracts attention to your website. It doesn’t mention that Google’s own research shows that only 3% of visitors to your website ever contact you. Only 3%? It’s true. Google has found that you have to attract more than 33 potential patients to your website to gain one new patient. Is that the kind success you’re hoping for with the investment that you make in your dental practice marketing? I didn’t think so. Lets improve the odds.
It’s the overlooked dental practice marketing problem in Connecticut
Internet marketing (mainly your website and AdWords advertising) can drastically increase the number of potential patients who call you. Now you’ve got to improve your chances of gaining a new patient. Start by making every phone call more effective. Here are 7 key ideas that will help:
- Answering the phone promptly, professionally, and courteously (that means “guest manners”).
- And how do they answer the phone? You only get one chance to make a great first impression.
- Speak clearly and properly
- Making the caller feel welcome (smile!)
- A friendly way to get information, such as “Hi, my name is Casey. May I ask yours?”
- Prewritten descriptions of the practice’s services.
- Need Development: asking the right questions to completely understand the problem or the need, and listening to responses.
- Helping callers make the decision to make an appointment. “That sounds like something that the doctor can tell you more about. Can I book a “First Time Patient” exam for you?”
But there’s an overlooked dental practice marketing problem.
-Your Stamford, CT office is busy.
– Calls don’t happen one at a time.
-They often come in waves…often at the busiest times.
– So callers are placed on hold.
These callers, especially “first time” callers, can get frustrated, or just hang up. How do you make “hold” time less annoying, and more interesting? Why not offer your telephone callers information they’d like, and that you’d like them to have
Growing your practice in Connecticut is challenging. There’s lots of competition. But with the right dental practice marketing plan, you can grow more efficiently, and help more patients every day. Want more ideas about fixing the “weak link”? We can help solve the “Overlooked Problem” in Dental Practice Marketing in Stamford, Norwalk, Bridgeport, and Hartford. Call for a Free Dental Practice Marketing Strategy Session In Connecticut call (203) 655-3920. Nationwide call (800) 862-8896 today!
What’s your plan for more effective dental practice marketing?