Customized Messages on hold sound like an economical way to give your telephone callers something nice to listen to while on hold.  A customized message makes perfect sense: your callers aren’t waiting in a black hole, wondering if they’ve been cut off.  They’re not stuck listening to the radio, and victim to “shock jocks” and sensationalized radio news reports.  Faced with these options, your telephone callers will appreciate the less annoying time on hold.

You can do better than customized messages on hold

Customized messages, according to Dictionary.com, are something that has been “modified.”  They’re not custom, which is defined as “made specifically for an individual, made to order.”  There’s a big difference.  Think about cars: you can choose from a few different colors, with a different radio, and different interior.  Eric Clapton recent purchased a completely custom Ferrari for $4.4 million. That’s custom.

Customized Messages on hold usually use a “template” or standard script.  The message is then customized in four ways: by adding your company name, your address (and website url), and a “customized messages laundry list” of your products and services.  Finally well known clichés are added: like “we’re the biggest,” “we won’t be undersold,” “quality is job one,” “we go the extra mile,” or “satisfaction guaranteed.”  We call these the Fantastic Four.

Customized Messages don’t cost less, they just do less for you

Luckily, custom messages on hold can cost about the same as a customized script. Informer Messages on hold start with a blank sheet of paper (actually a computer screen) and a list of “Discovery Questions” that help us, and you, learn about your business.  Your script is written to get the most out of what you do, how you do it, and, most importantly, “what makes you different from your competition.”  It goes through 3 drafts…before you even see it.  Then we’ll continue to revise it based on your feedback.

Customized messages? Or Custom?

Your Informer Messages are written expressly for you.  At about the same price as the “customized messages” you usually hear when you’re on hold.

The next time you hear customized messages on hold, you’ll recognize them.  And you’ll realize the difference that a custom written script can make.  When you’re ready for a marketing message on hold, don’t waste the opportunity with customized messages.  See how much more value you’ll get with Informer Messages on hold