Curbside pickup is the hottest trend in restaurant service, convenience, and safety. Here’s an idea that will make it more profitable.
Curbside Pickup Service can be more profitable
Delivering to curbside used to be a nice perk, but new social distancing regulations have made it a necessity.
Taking orders on the phone for Pickup or Carryout maintains the “personal touch” (especially important these days) and gives you a chance to upsell every order.
But what happens when more than one call comes in at the same time? Don’t some callers have to wait on hold?
In Stamford restaurants have an affordable new marketing tool
“Hold” time can be transformed into a marketing opportunity, by giving your telephone callers new ideas about menu items, and side dishes that will make their meal even better. When your server isn’t visiting your table to talk about today’s specials, informative “menu messages” on hold can do the job for you.
Restaurants ranging from inexpensive Pizzerias and Blockheads Burritos to Michelin Star winning Picholine Restaurant have used messages on hold to give callers tempting ideas and “add on” menu suggestions. These restaurants have increased their average order, selling more of their highest profit menu items.
Nick Presher from Picholine called their Informer Messages “a great tool for increasing business like holiday specials.” Blockheads wanted to increase their average order, and their Informer Messages on hold did it for them. “Requests for starters and desserts shot up when we added these to our menu messages. We sell affordable burritos, so we can actually increase our average order by 70%.” Informer Messages can work the same way for your Stamford restaurant.
Samples of Informer Menu Messages on hold
Picholine: Greeting and Marketing Message on hold
Four Brothers Pizza
Click here to have messages that will start increasing your average order by next week!
Curbside Pickup is a trend that will last
Much of your busienss has changed. But Add-on sales continue to be profit makers for restaurants. Just ask McDonald’s. This is a trend that won’t disappear when life gets back to “normal.” Why not find out about how messages on hold can increase your sales and profits?
Call us to find out about how new Informer Menu Marketing Messages can work for you: In Stamford, as well as Norwalk and Bridgeport, call us at (203) 655-3920. Nationwide call (800) 862-8896.
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