Cross marketing is one of the simplest, most cost-effective ways to grow your business in Connecticut—yet it’s often overlooked. At its core, cross marketing is about using every opportunity to help existing customers discover other products or services you offer. It’s not about pushing for a sale, but about making helpful, relevant connections your clients might not otherwise know to ask about.
Cross Marketing Works Best
…When It’s Built Into Everyday Interactions
Think of all the touchpoints your business already has with Connecticut customers—on the phone, at the front desk, during service visits, or even in post-sale follow-ups. These are prime moments to educate clients about additional ways you can help them. The key is to be intentional, but not pushy.
Which of these are like your business?
Here are a few examples of how different industries use cross marketing successfully:
- Insurance Agencies in Stamford often focus heavily on auto or Medicare plans, but use policy review calls to mention life, disability, or long-term care options. These are often appreciated as proactive suggestions rather than sales pitches.
- Veterinary Clinics in Hartford might bring up pet dental cleaning or nutrition counseling during a routine check-up. Clients may not realize these are even available unless someone mentions them.
- Auto Repair Shops in Bridgeport can talk about seasonal tire storage or detailing services when a customer brings in a vehicle for brakes or an oil change.
- Dental Practices Danbury often introduce cosmetic or orthodontic options during hygiene visits, when trust is already established.
The most effective strategy…
…is helpful, timely, and relevant to the customer’s current need or situation. It feels like good service—not upselling.
Informer Messages on hold are strategic tools that support this kind of marketing. They can be tailored to highlight different services throughout the year, helping you use phone hold time to plant helpful ideas and support cross marketing naturally.
Contact us for a Cross Marketing Discovery Session—
We’ll show you how easy it can be, and how this strategy helps your clients in a new, valuable way. In Connecticut call (203) 655-3920. Outside Connecticut call (800) 862-8896. Or click here to email us.
8 Year Stamford Chamber Ambassador