Content has the hottest “buzz” word for New York business for the past few years. But with so much content now available the new question is What content distribution channels will pay off? You create great content. But it’s the content distribution channels that make sure the your ideas reach your target market. If a tree falls in the woods and there’s no one there to hear it…you know…
Content Distribution Channels
Content marketing is creating and distributing valuable information with the goal of building interest in your products (or services) by your target market. But the greatest content will never make an impact unless you find the content distribution channels that reach your intended audience. The New York marketing community has helped content marketing companies like HubSpot and Marketo dominate. But there are other options you should consider.
The first rule of content marketing is that your information isn’t selling: it’s providing value that interests your audience. Value isn’t something you “add” later: you get the best results by providing value up front, without any expectation of getting anything back from it. Give enough value and potential customers will and you’ll build trust and confidence that everything you offer is valuable. That’s a huge step towards making the sale.
“Traditional” Content Distribution Channels
Content marketing as we think about it today isn’t old, so thinking about “traditional” content distribution channels may seem premature. Ask anyone familiar with this form of marketing and you’ll hear about blogging and social media. You’ll hear about using SEO and PPC to broaden your reach. More sophisticated marketers add “paid influencers” and paid promotional content to gain further viewership and try to get “mentions” and reposts.
Since everything old is new again, “Non Traditional” content distribution channels include print and some PR. It can also include newsletters, websites like Contently and Goodbits, Video, Audio and Marketing Messages on hold. All of these content distribution channels share the same advantages: they’re inexpensive and efficient ways to deliver “the right message to the right people at the right time,” and that can get you “the right results.”
Content Distribution Channels and other ideas
Got content? Now find the Content Distribution Channels that will get you noticed. The more targeted the better.
Not getting noticed? Call for a Free 15-minute discovery session about how to reach your target market when they’re most interested. In New York call 212-355-6980, In Connecticut call 203-655-3920, or Nationwide call 800-862-8896